Freelancer profile translated to English.
Back to original languageAbout Assmahane
Here are some of my skills (not exhaustive):
- Evaluate client needs and expectations for advice and recommendations
- Target audience and participant typologies
- Plan, develop and execute a strategy and roadmap based on client OKRs/objectives
- Define and manage daily budgets, as well as sales/revenues with a ROI and/or image objective
- Monitor daily and plan budget overruns
- Create, manage and activate a communication and marketing plan based on objectives (retroplanning and monitoring tools)
- Produce reports after feedback and analysis of attendance figures and other post-event communication/marketing KPIs
Some of my qualities that make the difference:
- Creative, out of the box, extra mile, committed and invested, attention-to-detail
- I have a sense of service and reputation
Teams: I know how to lead, supervise, and stimulate performance and self-development, on-site and in the office.
Partners, service providers and suppliers: I have regular management and ensure all parties are satisfied throughout the project.
I manage the administrative part before and after the project: brief/specifications (service providers, venue visits and scouting, etc.), invoicing, payment, feedback, etc.)
I have significant experience in B2B and then B2C. I work on multi-projects and clients, internationally and locally.
I have worked for Private Equity, e-commerce, retail, real estate, and music. I therefore have a wide spectrum of appropriate attitudes and approaches for each client and project.
I am available immediately to work on your projects! If you need references, I can provide them. Regarding the daily rate, we can always discuss it :)
See you soon!
Assmahane
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Arabic
Conversational
Can work on-site
Paris (up to 50km)
Experience
- NikeSenior Events Operations ManagerSPORTSSeptember 2025 - December 2025 (3 months)Paris, FranceCreate event briefings and production design based on business objectives envisioning the consumer journey†- Manage EMEA event experiences in collaboration with global and geo teams and Nike’s strategic partner(s) for execution- Drive and manage the EMEA event program (outsourced) resource planning across the EMEA locations- Optimise the event infrastructure by designing and strengthening operational, analytical, and financial processes- Contribute to EMEA Event activations for employee athletes* across the GEO- Design and lead the communication plans to ensure flawless implementation of the program innovations- Guide strategic decisions based on impact, agility and efficiency- Pro-active contribution shaping the future of events influencing EMEA direction with EMEA Locations requirements- Manage department’s financial processes including forecasts and reporting- Manage long-term internal and external strategic partnerships
- Arts BrillantsFounderENTERTAINMENT AND LEISUREJanuary 2023 - Today (3 years and 5 months)Paris, FranceEvents & Communications consulting businesshttps://www.artsbrillants.com/
- PrestaShopHead of EventsE-COMMERCESeptember 2017 - November 2022 (5 years and 2 months)Paris, France- Global events strategy: OKR-related strategy building, multiple events roadmap, hybrid organization, different countries and markets, lead generation- Communication and marketing plans: SEA display, social media and emailing campaigns, SEO checks, website content redaction in multiple languages, brief for promotion design and visuals- Revenue and sales: sales and sponsorships offers and specific packages, pricing and ticketing strategy, rituals and meetings for partners and sponsorsClient-facing and spokesperson when needed.
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Education
- Masters Degree in International Event MarketingNovancia - EM Strasbourg2012Master's Degree, International Event Marketing
- Associate Degree in ArtINALCO2010Associate's Degree, Classic Arabic