Freelancer profile translated to English.
Back to original languageAbout Assia
I support my clients in defining and implementing marketing and communication strategies adapted to their objectives.
With nearly 15 years of experience with companies of all sizes (VSEs, SMEs, large corporations), I had the opportunity to work as Marketing Director in a large group in the real estate sector based in Paris and the Île-de-France region. These experiences have allowed me to adapt to results-oriented environments, where I combined creativity, agility, and knowledge transfer to meet strategic challenges.
My offer today:
• For VSEs: Simple and accessible solutions to develop their marketing and communication strategy.
• For large companies: An outsourced marketing director format, to support growth and transformation.
• For agencies: A consulting director format, to collaborate on strategic and operational projects.
The human element is at the heart of my approach. Trained in professional coaching, I am passionate about issues of meaning and virtuous management approaches within organizations. I support individuals and their companies in their evolution, in line with their values and ambitions.
French
Native or bilingual
Can work on-site
Paris (up to 20km), Nantes (up to 10km)
Experience
- ASSIA BAKHTIEntrepreneur | Marketing & Communication Expert | Consultant for VSE-SMEs & Large CorporationsNovember 2022 - Today (3 years and 7 months)Paris, France
- For large companies and SMEs: An outsourced marketing director format, to support growth and transformation.
- For VSEs: Packaged solutions to develop their marketing and communication strategy.
- For agencies: A consulting director format, to collaborate on tender projects
- BNP Paribas Real EstateMarketing & Communication Director - Paris Region Office TransactionsJanuary 2019 - November 2022 (3 years and 10 months)Paris, France
- Management (team of 12 people & Individual Coaching): Define the roadmap & strategic directions, lead the team, recruit & develop skills (training plan)
- Marketing Strategy: positioning, promotion of real estate offers, communication plan, event planning
- Digital & Social Media Strategy: content and acquisition strategy, e-mail campaigns / newsletters, SEO / SEA strategy, Social Networks, data analysis and KPIs
- Tenders: Supervise and manage recommendations (Market, Product Concept, Marketing...) with sales teams - 70 tenders / year - 5 Profit Centers - 80 employees
- BNP Paribas Real EstateMarketing Manager - Paris Region Office Transactions Large OperationsOctober 2015 - December 2018 (3 years and 2 months)Paris, FranceWithin the Paris Region Office Transactions department, for the > 5000 sqm segment, in direct liaison with the sales teams and the Marketing Department:• Definition and deployment of the marketing strategy for the Large Operations team: design and execution of the webmarketing plan, organization of events, press relations follow-up, etc.• Response to tenders from investor clients (marketing recommendations)• Support for investor clients in strategic marketing (participation in communication agency briefs, monitoring the creation of sales support tools ...)• Support for Large Operations consultants in the marketing of properties: implementation of marketing plans to pace the management of current mandates
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Education
- Master's degree, Marketing / gestion du marketing, généralICN Business School2012Master's degree, Marketing / gestion du marketing, général
- DUT Techniques de Commercialisation, MarketingUniversité de Nantes2006DUT Techniques de Commercialisation, Marketing