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Aouadi SarahAS

Aouadi Sarah

Data & Analytics Manager

€550/day
Lille, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Aouadi

Data marketing consultant


10 years of experience in digital marketing performance paid & free traffic (Paid Social / SEM / Google) ↗️, Traffic & Analytics with Experience in Analytics, Retail Traffic & Lead Gen

I like to support my clients in setting up measurement and monitoring programs for digital & marketing activity to achieve ROI, conversion, purchase and lead objectives by optimizing each journey and euro invested in their media campaigns

GROWTH: My main objective is to achieve ROI, conversions and sales by delivering the best advice on marketing programs and solutions tailored to the client's needs. My experience is mainly based on performance campaign management (ROI/COS/CPA).
Construction and management according to your objectives (Revenue / Margin)
-> Meta ads / tiktok Ads
-> Google ads I can assist you from the creation of your catalog to the construction of your acquisition campaigns.
-> Construction and management of your Search / Display and Youtube campaigns
-> Construction and management of your Facebook / Instagram campaigns

DATA analytics: I like to identify the user's journeys, follow the numerical part via analyses, implementation of tracking & piloting tools
->Google Analytics / Piano
->Google Data Studio for reporting (on Google Ads & Analytics)
->Google Tag Manager for tracking tags (Google Ads, Facebook Ads, Microsoft Ads).


My methodology:

- First call of 30 min / 1h to better understand your business and your need.
- Audit of your account if existing to see the necessary optimizations or restructuring


Pro bono: Accepts solicitation from non-profit associations (2h/Week)
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Lille (up to 50km), Paris (up to 10km)

Experience

  • kiabi
    Traffic and acquisition manager
    E-COMMERCE
    May 2022 - May 2024 (2 years)
    Hem, France
    - Construction of Traffic & Visit Strategies to achieve the company's results, the turnover & the Target ROIs.
    - Management, Coordination and Management of Multi-lever Paid Campaigns: RTG / SEA / SMA / Display / Others
    - Innovation & Measurement projects: marketplace monitoring, new customers (sea/sma), apps (all traffic), attribution
    - Construction of Social Media Strategies: innovation, roadmap, management of partners and Global paid social projects serving countries
    - Traffic & Technical Media: implementation of technical evolutions (ONLINE + Offline events): creation, implementation, Monitoring and monitoring of technical paid social projects. Implementation of the CAPI (Conversion API), Offline events
    - Coordination: meshing of roadmaps and teams, monitoring of performance and figures for international teams
    - SMA/ YT innovation brick: launch and monitoring of creative performance & DCO topics
  • Pimkie
    Traffic Manager - Consulting
    E-COMMERCE
    June 2021 - May 2022 (11 months)
    Lille, France
    Experienced e-commerce Multi-lever Traffic Manager

    Implementation of e-commerce campaign:
    SEA management: search, css, shopping campaign (classic/ Pmax)
    SMA management: Facebook & Tiktok ads DPA/ DSA; DTS and DTW campaigns

    Multiple performance logic: ROI+ incremental turnover & Brandformance Validation of the improvement KPIs of notoriety (brand requests)
    + Decrease in CPAs for pure acquisition campaigns.


    Analytics + Implementation of Change Project
    Twitch Video Test (Amazon owned)
    UGC DPA/Collections Test
    Implementation of CAPI (serverside)+ Enhanced commerce (advanced matching)
    Implementation of DSAs via Lengow
    Launch of new levers in DTS via DCOs (Retargeters: Criteo/RTB/Gamned)
    Social Ads Google Ads Google AdWords TikTok TikTok Ads Facebook Marketing Facebook Ads Instagram Instagram Marketing Instagram Ads Google Analytics Retargeting
  • Stars and Stories
    CSM FR & International - Global Accounts
    E-COMMERCE
    January 2018 - April 2020 (2 years and 3 months)
    Paris Area, France
    Senior CSM on UGC and Display DOOH mission
    (planning, loyalty, onboarding)
    Management of targeting, campaigns and the UGC validation tool
    Acquisition: management of tester recruitment via social ads, briefing of juniors on the technical implementation of social ads,
    trafficking
    planning traffic Social networks Facebook Marketing

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Education

  • Master's degree in international business (BAIB HONS in International Business)
    Waterford Institute of Technology
    2012
    PR officer - Waterford International Student Society President TC erasmus - International Student Society / University of Lille II

Certifications

  • Google ads Essentials
    Linda.com
    2020
  • Facebook ads
    Linda.com
    2020

Skill set

Categories