About Aouadi
English
Native or bilingual
French
Native or bilingual
Experience
- kiabiTraffic and acquisition managerE-COMMERCEMay 2022 - May 2024 (2 years)Hem, France- Construction of Traffic & Visit Strategies to achieve the company's results, the turnover & the Target ROIs.- Management, Coordination and Management of Multi-lever Paid Campaigns: RTG / SEA / SMA / Display / Others- Innovation & Measurement projects: marketplace monitoring, new customers (sea/sma), apps (all traffic), attribution- Construction of Social Media Strategies: innovation, roadmap, management of partners and Global paid social projects serving countries- Traffic & Technical Media: implementation of technical evolutions (ONLINE + Offline events): creation, implementation, Monitoring and monitoring of technical paid social projects. Implementation of the CAPI (Conversion API), Offline events- Coordination: meshing of roadmaps and teams, monitoring of performance and figures for international teams- SMA/ YT innovation brick: launch and monitoring of creative performance & DCO topics
- PimkieTraffic Manager - ConsultingE-COMMERCEJune 2021 - May 2022 (11 months)Lille, FranceExperienced e-commerce Multi-lever Traffic ManagerImplementation of e-commerce campaign:SEA management: search, css, shopping campaign (classic/ Pmax)SMA management: Facebook & Tiktok ads DPA/ DSA; DTS and DTW campaignsMultiple performance logic: ROI+ incremental turnover & Brandformance Validation of the improvement KPIs of notoriety (brand requests)+ Decrease in CPAs for pure acquisition campaigns.Analytics + Implementation of Change ProjectTwitch Video Test (Amazon owned)UGC DPA/Collections TestImplementation of CAPI (serverside)+ Enhanced commerce (advanced matching)Implementation of DSAs via LengowLaunch of new levers in DTS via DCOs (Retargeters: Criteo/RTB/Gamned)
- Stars and StoriesCSM FR & International - Global AccountsE-COMMERCEJanuary 2018 - April 2020 (2 years and 3 months)Paris Area, FranceSenior CSM on UGC and Display DOOH mission(planning, loyalty, onboarding)Management of targeting, campaigns and the UGC validation toolAcquisition: management of tester recruitment via social ads, briefing of juniors on the technical implementation of social ads,trafficking
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Education
- Master's degree in international business (BAIB HONS in International Business)Waterford Institute of Technology2012PR officer - Waterford International Student Society President TC erasmus - International Student Society / University of Lille II
Certifications
- Google ads EssentialsLinda.com2020
- Facebook adsLinda.com2020