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Assala LaroussiAL

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Freelancer profile translated to English.
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About Assala

👋 Hello! I'm Assala, a business developer specializing in commercial development and client acquisition for 8 years.

🚀 Looking to accelerate your growth and increase your revenue? I will support you throughout the entire sales cycle, from prospecting to closing.

🎯 How I can help you boost your business:
✅ Commercial prospecting & lead generation: prospect identification and qualification.
✅ Commercial strategy
✅ Negotiation & closing
✅ B2B & B2C Development
✅ Structuring and automating sales processes

🔍 Why entrust your business development to me?
✔️ 8 years of experience in client acquisition, prospecting, and retention.
✔️ ROI, KPI, and commercial performance-oriented strategy.
✔️ Expertise in complex sales, SaaS, digital, and innovative solutions.
✔️ Personalized approach to maximize your conversions and scale your business.

📞 Want concrete results? Let's discuss it in 15 minutes! 😉
  • French

    Native or bilingual

  • Italian

    Native or bilingual

  • English

    Fluent

  • Arabic

    Native or bilingual

Can work on-site
Lyon (up to 50km)

Experience

  • CUSTOMER SUCCESS
    MANAGER / SOFTWARE PROJECT MANAGER
    October 2023 - January 2025 (1 year and 4 months)
    • Complete management of a client portfolio, from onboarding to proactive follow-up
    • Commercial development through upsell and cross-sell
    • Advanced technical support and bug resolution
    • Client training and support in using solutions
    • Client account management and optimization
    • Dispute management and maintaining client satisfaction
    • Software testing, quality control, and process documentation
    • Creation and management of LinkedIn content to enhance company visibility
    • Closing and finalizing sales
  • BOULANGERIE THEVENET
    TRAVELING SALES REPRESENTATIVE RHONE-ALPES
    May 2022 - October 2023 (1 year and 5 months)
    • Management and development of a portfolio of 50 clients on the road
    • Field prospecting and acquisition of new clients
    • Customer retention and regular on-site client follow-up
    • Dispute management and commercial negotiations
    • Management of points of sale and product promotion
    • Training and support for in-store teams
    • Competitive intelligence and field reporting
    • Creation and updating of customer databases
    • Order tracking and product placement optimization
    • Distribution of samples and launch of new offers
  • BISCUIT BOUVARD
    SALES AND MARKETING ASSISTANT
    November 2021 - May 2022 (6 months)
    • Updating products on the ALKEMICS platform
    • Sending catalogs and commercial mailings
    • Updating prices
    • Preparing statistics for sales meetings
    • Validating promotions

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Education

  • MASTER IN ENGLISH IN COMMERCE AND ENTREPRENEURSHIP
    Mbway - Business School
    MASTER COMMERCE ET ENTREPRENEURIAT EN ANGLAIS
  • BACHELOR'S DEGREE IN LEA (LANGUES ÉTRANGÈRES APPLIQUÉES) BRAND AND BUSINESS STRATEGY
    University of Burgundy
    LICENCE LEA STRATEGIE DE MARQUE ET D'ENTREPRISE

Skill set

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