Freelancer profile translated to English.
Back to original languageAbout Assa
Hello, it's Assa 👋
Senior Product Designer, 10+ years of experience. I have supported companies like Accor, Europcar, La Poste, Groupama, and Société Générale in designing impactful digital products.
My motto: we don't design screens, we solve problems. That's why I always start with research before opening Figma.
For the past two years, I've integrated AI into my daily routine for research, ideation, and prototyping. It has become an accelerator at every stage of my process.
Specifically, I work on:
Research & Discovery — interviews, user testing, UX audits, discovery workshops
Design — user flows, wireframes, prototypes, high-fidelity web and mobile mockups
Tools: Figma, FigJam, Miro, Maze, Hotjar, Notion, ChatGPT, Claude
Sectors: B2B SaaS, e-commerce, marketplaces, healthcare, edtech, from startups to large corporations.
Want to discuss? Write to me, I reply quickly.
Portfolio: assakeita dot fr
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 30km)
Experience
- FreelanceSenior Product Designer (Freelance)TRAVEL AND TOURISMSeptember 2022 - Today (3 years and 9 months)Clients: Europcar, Accor.
- Europcar International SASUProduct DesignerAUTOMOBILESeptember 2019 - September 2022 (3 years)Paris, FranceUser research (interviews, experience map, personas, wireframes, shadowing, user flows).Facilitation of workshops (alignment, ideation, design sprints).Facilitation of user testing and feedback analysis.Implementation of UX strategies based on customer satisfaction and revenue increase.Design of web and mobile interfaces.Consolidation and evolution of the Design System.Collaboration with product owners, developers, and business teams.Analysis of data and KPIs (Google Analytics, Content Square).
- NijiUI / UX Design ConsultantDIGITAL AND ITSeptember 2016 - September 2019 (3 years)Issy-les-Moulineaux, FranceCreation of user journeys and application architecture.Analysis of client issues.Co-creation workshops with stakeholders.Analysis of user feedback from focus groups, user testing, interviews.Ergonomic recommendations: test reports or audits.Design of wireframes and interfaces for desktop, mobile, and tablet.Clients: La Poste, Groupama, BNP Paribas.
Reviews
Miguel
Europcar International SASU
Reviewed on 10/28/2022
Always very organized, professional, and smiling. It's a pleasure to work with Assa.
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Education
- Master of Mass CommunicationLéonard de Vinci - IIM (Institute of Internet and Multimedia)2016Master manager de la communication numérique
- Associate Degree in Digital MediaINSEEC / Sup de Pub2014Bachelor's degree, Digital
Certifications
- TESTAPIC CertificationTESTAPIC2022