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Malt Strategy
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Assa D.AD

Assa D.

Supermalter

Marketing/CRM Project Manager

€700/day
5 projects
Paris, FR
8-15 years
Digital Project Manager
Project Management
CRM
Web Project Management
Content Marketing

Average response time: 24 hours

Freelancer profile translated to English.
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About Assa

Hello,

I design, manage, and optimize your projects with impact and efficiency!

Digital transformation and innovation project manager, I support companies in the design, management, and optimization of high-impact strategic projects.

I work on cross-functional projects combining digital transformation, customer communication, generative AI, process organization, and change management, with a strong coordination capacity between departments, management, and external partners.

My added value:
- Structuring and managing complex projects
- Cross-functional coordination (departments, IT, legal, marketing, and agencies)
- Process optimization and governance
- Strategic and operational vision

📱 Transformation and project management:

💼 Manager of the communication workstream for the new European directive on consumer credit
💼 Redesign of customer journeys and communications for the entire company
💼 Integration of a DAM (from tender to implementation)
💼 Implementation of a legal workflow: validation of advertising communications with lawyers
💼 Implementation of a rewriting tool with AI integration
💼 Implementation of a new RACI process:

🎯 Management of communication campaigns and offers: strategy, conception, writing, and deployment...
👨‍🏫 CRM strategy construction - Creation of newsletters, customer journeys, content writing
🖊️ Spelling and grammar check of documents

Continuous improvement and customer satisfaction are my priorities! That's why I am committed to giving my best to best support my clients.

I remain available for discussion,

Sincerely,

Assa
Food and Beverage
Banking and Financial Services
Rail and Public transport

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Sofinco
    Communication/Marketing Project Manager
    BANKING AND INSURANCE
    November 2023 - Today (2 years and 7 months)
    Massy, France
    Managed the customer communications redesign project: prioritization, rewriting, compliance, testing, production — enhanced quality and reduced risks by over 600 messages, harmonized templates
    • Scoped the routing simplification project: rationalized routers used to reduce complexity and facilitate sending management.
    • Deployed a DAM: asset centralization, enhanced governance, automated approvals
    • Managed the consumer information workstream: applied new advertising regulations to all communication assets
    • Implemented a management tool for advertising validation requests: automated tracking and reliable validation
    • Integrated a generative AI for rewriting management letters: standardized tone, enhanced consistency —
    • Coordinated multi-team governance (Business, Legal, Communication, IT, Compliance) — streamlined decisions and enhanced management.
    • Conducted workshops and change management support — rapid adoption of new tools and methods.
    Digital Project Manager Project Management Communication Strategy Marketing Business Strategy
  • Nestlé Nespresso SA
    B2C Marketing Project Manager
    AGRICULTURE
    October 2021 - September 2023 (1 year and 11 months)
    France
    Managed, coordinated, monitored, and executed 360° offers
    Developed operational marketing strategy
    Coordinated teams: retail, store, e-commerce, supply, technical, DRC...
    Facilitated strategic meetings: strategic orientations, kick-off, briefs, feedback
    Created operational briefs for all field teams
    Managed and monitored the budget allocated to each commercial offer/marketing project
    Supervised junior marketing project manager interns (business school)
    Digital Project Manager Marketing Strategy Project Management CRM
  • WAISSO
    CRM Consultant at Accor hotel
    May 2021 - October 2021 (5 months)
    Developed relational and promotional campaigns for Southern European markets - France, Italy, Spain, and Portugal
    Created and sent partner campaigns (Taste of Paris, PSG)
    Managed cross-functional projects (software, internal processes)
    CRM Project Management Campaign Management
Check out Assa's experience

Reviews

5.0

Out of 1 rating

V

Véronique

Crédit Agricole Personal Finance & Mobility

Reviewed on 11/12/2025

Assa quickly took charge of several projects. She invested herself in cross-functional company projects. She successfully completed all the tasks entrusted to her. Quick integration into the team. Quality service.

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Education

  • Master, Digital Marketing et Data Analytics
    ICD Business School, Paris - Toulouse - Dublin - Shanghai
    2018
    Master, Digital Marketing et Data Analytics
  • Licence Responsable du développement commercial et marketing
    ICD Business School, Paris - Toulouse - Dublin - Shanghai
    2016
    Licence Responsable du développement commercial et marketing
Check out Assa's education

Skill set

Marketing
Project Planning and Scheduling
Workshops Facilitation
Project Governance
Project budgeting
Cost control strategies
Request for Proposal (RFP)
Resource Allocation and Management
Agile Project Management
Agile Team Coaching
Change and Transformation Management
Agile Methodology
Team Management
Communication Strategy
Digital Communication
Digital Transformation

Categories