Freelancer profile translated to English.
Back to original languageAbout Asma
As a data-driven and solution-oriented product designer, my goal is to help you understand and analyze your clients'/prospects' needs in order to offer them a tailored, fluid, and memorable customer experience while aligning with your business needs. Projects can be carried out in synergy with SEO, technical, relationship, marketing, and design teams. I can assist you with all of these services:
★ Research and Scoping ★
- Business Model Canvas, Scoping Workshop
- Benchmark, Audit, Documentary Research
- Interviews, Quantitative Questionnaires, Data Analysis
- Implementation of methodology/processes within a team
★ Ideation and Strategy ★
- Design Sprint, Ideation Workshops
- Card Sorting / Tree Creation
- Personas, User Journeys, User Flows, Service Blueprint
- Story Map, MVP, Backlog, User Story Writing
★ Design, Evaluation, and Optimization ★
- Wireframes, Animated Prototypes,
- User Testing, Guerrilla Testing, Multivariate Testing
- Best Practice Design System
- Integration on Wordpress, Woocommerce & Shopify.
Portfolio:
French
Native or bilingual
English
Native or bilingual
Can work on-site
Lyon (up to 10km)
Experience
- OpenClassroomsPRODUCT DESIGNEREDUCATION AND E-LEARNINGJanuary 2022 - Today (4 years and 5 months)Lyon, FranceResponsible for the quality and development of the customer experience for mentors, evaluating mentors, and tutors on the platform. Personas - 2 journeys - Roadmap 2022/2023 - Continuous research, Design system, UI, etc.
- IzaureCo-founderFASHION AND COSMETICSJanuary 2019 - December 2022 (4 years)Lyon, FranceCustom clothing creation service made in France from upcycled materials - Labeled by the City of Lyon "Lyon Equitable et Durable" in 2022. Development of an online 2D configurator to facilitate online clothing creation. Over 800 possible combinations. It was a great experience that introduced me to the pitfalls of the startup and entrepreneurship world.
- Accenture InteractiveUX DESIGNERCONSULTING AND AUDITSAugust 2016 - November 2021 (5 years and 4 months)Lyon, France-> SONERGIA - Business ToolUnderstanding the energy sector and the ministerial process for creating a B2B platform to generate applications for energy renovation grants. 20+ interviews - 3 journeys - Sitemap creation - MVP - Responsive wireframes for 3 devices.-> GROUPE SEB ROWENTA/MOULINEX - E-commerce Site RedesignAssisted in their B2C digital transformation in close collaboration with group departments (finance, logistics, marketing, technical, etc.). Development of a complete ecosystem and two e-commerce sites. 30+ interviews - 3 Personas - 3 journeys - Identification of a CVP - Userflow - Sitemap creation - MVP - Responsive wireframes for 3 devices - Design system.-> Relais & Châteaux - B2C Application🏆 1st place at the E-commerce Trophies in the m-commerce category. Adaptation and improvement of the website journey for the application. Research - Userflow - MVP - Responsive wireframes for 3 devices.-> Sezane - Business ToolUnderstanding the product creation and order placement process, as well as all the expertise involved in creating a 100% customized ERP. 20+ interviews - 6 journeys - Sitemap creation - Responsive wireframes for 3 devices.-> Bricomarché - B2C E-commerce Site RedesignAssisted in their B2C digital transformation in close collaboration with group departments for the creation of their e-commerce site. 15+ interviews - 3 Personas - 3 journeys - Userflow - Sitemap creation - Responsive wireframes for 3 devices & continuous improvements.-> Other projects: Salomon, Kite Konnect, AICPA, Skimium, Jacob Delafon, Count Us In, etc.
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Education
- Entrepreneurship Diploma D2E BeelysUniversité Lumière Lyon 22019Diplôme Entreprenariat D2E Beelys
- Master 2 - GECI DigitalUniversité Lumière Lyon 22017Master 2 - GECI Digital