About Asma
I help healthcare organizations improve performance by fixing the data, workflows, and operational structures that sit underneath KPIs, reporting, and digital systems. My work brings clarity to complex environments where hospitals struggle with inconsistent data, fragmented processes, or digital tools that don’t reflect real clinical workflows.
With 20+ years across tertiary hospitals, national health programs, and international consulting including Devoteam and Philips Healthcare Transformation Services, I combine operations, data governance, digital health, & clinical insight, a mix that is rare and highly valuable for transformation initiatives.
How I can help you:
- Align KPI frameworks, metadata, data dictionaries, and performance indicators
- Set up or strengthen data governance and DMO structures
- Improve data quality, lineage, reproducibility, and reporting reliability
- Map and optimize clinical workflows across EMR, LIS, PACS, CVIS, and surgical systems
- Lead digital health transformation and multi-site process optimization
- Build, manage, or redesign registries and real-world data platforms
- Prepare hospitals for benchmarking, accreditation, and system-wide performance improvement
What makes me stand out:
I work at the intersection of digital, data, operations, and clinical reality. I bring structure, and analytical clarity to high-stake environments, and I focus on eliminating the hidden structural issues that block accurate reporting, smooth system integration, and sustainable improvement.
Project types:
- DMO setup & governance
- KPI & reporting alignment across departments or sites
- EMR workflow mapping & integration reviews
- Digital health assessment & strategy development
- Registry design & operationalization
- Performance and process improvement projects i.e. Benchmarking, ranking, etc
If you need hands on to quickly bring clarify to complexity, to move from ambiguity to structured, sustainable improvement, I am on!
English
Native or bilingual
Can work on-site
Berlin (up to 50km)
Experience
- HELIUM Consulting & Technology GmbHDigital, Data ConsultantMEDICALNovember 2019 - Today (6 years and 7 months)Berlin, GermanyTransformation is inevitable. My work typically includes:
- Designing and aligning KPI frameworks, metadata, data dictionaries, and performance indicators
- Establishing data management offices and governance structures from the ground up
- Improving data governance, data quality, lineage, reproducibility, and reporting reliability
- Mapping and optimizing clinical workflows across EMR, LIS, PACS, CVIS, and surgical systems
- Leading digital health transformation, process optimization, and benchmarking readiness initiatives
- Building, managing, and enhancing disease registries and real-world data platforms
- Eliminating structural barriers that prevent accurate reporting, smooth system integration, and sustainable improvement
- PhilipsSenior Consulting ManagerMEDICALJuly 2018 - February 2020 (1 year and 7 months)Riyadh, Saudi Arabia
- Led a national emergency response improvement initiative, designing the program structure, governance model, rollout plan, and stakeholder playbooks in collaboration with EMS teams, hospitals, and public health authorities.
- Co-developed and tested a digital proof-of-concept for emergency care coordination, validating end-to-end connectivity and defining integration points, data elements, escalation paths, and workflow requirements across dispatch, EMS, and hospital teams.
- Advised radiology departments on KPI frameworks and operational performance, defining indicators such as exam throughput, report turnaround, and modality utilization to drive productivity improvements and enhance analytics platform adoption.
- Supported a multi-site cardiovascular information system (CVIS) transformation, contributing to stakeholder mapping, change management strategy, super-user enablement, training plans, and adoption tracking.
- Led one of the early implementations of national oncology quality indicators, facilitating workshops, aligning stakeholders, and enabling knowledge transfer to support consistent reporting and quality improvement
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Education
- MBASRH Hochschule2018
- MastersUniversity of Ulster2001
Certifications
- TogafThe Open Group2021