Asmae B.

Within the IT department of Invivo Retail. In charge of the group's Digital & Marketing projects: replacement of the CRM tool, redesign of the RCU, implementation of a CDP, redesign of Click & Collect, digital transformation in-store, redesign/implementation of flows between IT ecosystem tools, etc.

• Scoping, gathering and qualifying needs from various business units,

• Project management,

• Coordination of cross-functional teams,

• Budget monitoring,

• Construction of the project roadmap.

- Definition and scoping of digital marketing projects to meet customer expectations and optimize the conversion of digital journeys.

- Formalization of marketing briefs and writing functional specifications for projects

- Construction of project roadmaps, in line with OVH's ambitions, respecting deadlines and quality/cost elements.

- Coordination with teams to deploy projects on time.

- Monitoring the performance of implemented actions and achievement of objectives.

- Cross-functional reporting on digital performance and progress of ongoing projects.

- Contribution to the improvement of processes and methodologies.

Within the E-commerce department of the AccorHotels group. In charge of the digital marketing strategy for a portfolio of hotels.

• Implementation of a relevant and evolving Marketing strategy,

• Definition of an adapted and measurable action plan,

• Improvement of customer experience: UX/UI

• Traffic acquisition & Referencing (SEA, SEO),

• Implementation of a Social Media strategy,

• Commercialization & partnerships and promotion,

• Customer loyalty & improvement of customer satisfaction: CRM (Salesforce)

• Analyses, performance monitoring, and monthly reporting,

• Team management & training,

• Analysis of feedback and malfunctions reported by end-users,

• Prioritization of fixes to be made in planned releases,

• Assistance in scoping requests for evolution of Websites & applications,