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Asma B.AB

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Freelancer profile translated to English.
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About Asma

As a culinary content creator, I have been producing simple, delicious, and aesthetically pleasing recipe videos on YouTube since 2021. After obtaining a CAP in pastry in 2012, I worked as an independent professional, which allowed me to design custom cakes and lead workshops for children, adults, and companies, managing each project from start to finish.

I propose collaborating with brands to create authentic and engaging content, adapted to short formats (TikTok, Reels, YouTube Shorts), creatively and visually showcasing their products.
My specialty: culinary styling, video shooting, and editing, to produce mouth-watering videos and photos that capture attention.

Available as a freelancer for UGC missions, I can create:

- Recipe and tutorial videos
- Styled photos and visuals
- Ready-to-post content for social media or advertising campaigns
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • la pâtisserie facile
    Culinary Content Creator (YouTube) – Specializing in Homemade Pastry
    April 2021 - Today (5 years and 4 months)
    Since 2021, I have been creating simple, accessible, and visually appealing pastry recipe videos to inspire cooking enthusiasts.
    Each piece of content is designed to share my expertise, highlight the beauty of homemade desserts, and offer a delightful experience through visuals.

    Tasks performed:

    - Conception and execution of sweet recipes (cakes, tarts, cookies, entremets, etc.)
    - Video shooting and editing adapted for YouTube and YouTube Shorts formats
    - Staging and culinary styling: framing, lighting, dessert presentation
    - Creation of engaging visuals for thumbnails and associated posts
    - Community management around homemade pastry and the "do-it-yourself" ethos

    Key skills:
    🎥 Video creation and editing (Inshot, Canva, Clipchamp)
    🍪 Culinary styling & pastry photography
    📲 Mastery of short formats and YouTube trends
    🧁 Clear and visual transmission of recipes for beginners
  • Au royaume des gourmandises
    Independent Pastry Chef – Custom Cake Creation and Culinary Workshops
    ARTS AND CRAFTS
    September 2012 - April 2017 (4 years and 7 months)
    Eaubonne, France
    As an independent pastry chef, I ran my own business for several years, creating custom cakes on demand for all types of events (weddings, birthdays, christenings, corporate parties).
    I also led pastry workshops for children, adults, and companies, sharing my techniques and my passion for homemade food.

    Tasks performed:

    - Complete creation of custom cakes (design, conception, execution)
    - Customer order management, quote preparation, and deadline adherence
    - Organization and facilitation of fun and educational pastry workshops
    - Independent business management: communication, logistics, client relations
    - Recipe adaptation based on tastes, seasons, and client needs

    Key skills:
    👩‍🍳 Custom cake creation and design
    🧁 Culinary workshop facilitation (children, adults, companies)
    📦 Complete management of an independent artisanal business
    🎨 Creativity, attention to detail, and rigor
    🤝 Client relations & adaptation to personalized requests

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Education

  • CAP in Pastry
    Lycée d'Hôtellerie et de tourisme de Guyancourt
    2012
    CAP pâtisserie

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