About Asmaa
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Experience
- Direction des Finances (La Poste Groupe)Senior Project ManagerPUBLIC SECTORMarch 2025 - Today (1 year and 5 months)Paris, FranceLa Poste - Financial Department, A French public postal and financial services group, La Poste employs over 150,000 people and operates through four main divisions: La Banque Postale, La Poste Network, GeoPost, and Numericum. The Financial Department manages performance and controlling for the entire group.I joined the team to manage a strategic program aimed at revamping performance tracking for commercial divisions (Network, La Banque Postale, Pro, partners).Team composed of: 6 Senior Project Managers + 2 squads of 30 peopleResponsibilities:- Structuring project governance for 6 use cases (RACI, committee meetings, deliverables), aligning all stakeholders (IT, Finance, Commercial Divisions)- Implementing a cross-functional management system (dashboards, indicators, consolidated reporting) to ensure program progress- Leading key meetings (Steering Committee, Project Committee, Monitoring Committee) and facilitating strategic decision-making- Coordinating 2 squads (30+ people) and synchronizing project dependencies- Managing a budget of €1.5M and preparing financial decisionsResults:- Improved program clarity and structured deliverables- Better coordination of stakeholders and secured delivery commitments
- BPCEProduct OwnerBANKING AND INSURANCEOctober 2023 - December 2024 (1 year and 2 months)Paris, FranceBPCE Second largest French banking group, BPCE brings together the Banque Populaire and Caisse d'Épargne networks, as well as Natixis. With over 100,000 employees and 35 million customers, the group operates across all areas of retail banking, insurance, and asset management.I joined the Savings division to manage a convergence program aimed at harmonizing the succession process across 13 banks, in collaboration with business and IT teams and a software vendor.Team composed of: 1 DP | 1 SM | 1 BA | 1 Techlead | 5 developersResponsibilities:- Leading strategic workshops with banks to define needs and build a product roadmap for 12 months- Structuring and managing the backlog (4 epics, 33 features, 250 user stories) with business value-oriented prioritization- Orchestrating work between internal teams (IT & business) and the vendor (inbound/outbound flows)- Implementing and leading project governance (Project Committee, Monitoring Committee) to align stakeholders- Managing business testing campaigns and ensuring deliverable quality- Defining a phased deployment strategy to support adoption by the banksResults:- 15% reduction in processing times during the pilot phase- Streamlined FO to BO processes- Improved inter-entity coordination and standardization of practices
- Société GénéraleProject ManagerBANKING AND INSURANCEMarch 2019 - September 2022 (3 years and 6 months)Paris, FranceSociété Générale Private Banking A division dedicated to high-end wealth management within the SG group, SG Private Banking supports affluent clients with investment, wealth structuring, and inheritance planning needs.I joined the "Cross-functional Management & Systems" team to manage a portfolio of 62 projects and act as the DMS referent for the SG / Crédit du Nord merger program, including change management for 500 users. Team composed of 4 senior project managers.Responsibilities:1- Portfolio Management- Tracking of 62 projects via Excel dashboard (progress rate, remaining budget, schedule variance)- Reporting and workload management for 4 resources - 800 man-hours annually (planned / consumed / re-estimated)2- SG / CDN Merger Program - DMS Referent for the PRIVATE scope- Developing the document migration strategy from CDN channels to the SG target system- Identifying discrepancies between source and target document databases- Mapping document types across all CDN channels3- Document Governance- Convergence of PRIVATE DMS funds towards BDDF DMS- Harmonization of confidentiality rules between PRIVATE and BDDF- Creating authorizations for a new client segment- Deploying a single, common DMS interface with BDDF- Change management for 500 users (strategy, communication plan, training)4- Regulatory Compliance- PowerBI reporting for the General Secretariat on inactive accounts (Eckert Law)- Implementing client letters as part of the PEL to CSL transformationResults:- Portfolio of 62 projects managed simultaneously with structured reporting and budget tracking- 500 users supported through change management for the new DMS interface
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Education
- Master's in Information Systems ManagementEPITA2008
Certifications
- Master 2 Information Systems ManagementEPITA2008