Freelancer profile translated to English.

Description

Google Ads (SEA) & Performance Expert – Maximize Your ROI 🚀

Is your Google Ads budget a profitable investment or an uncontrolled expense?

As a performance-driven paid acquisition specialist, I help businesses (SMEs, E-commerce, and SaaS) turn Google Ads into a real growth engine. My obsession is simple: maximize yourROI(ROAS) andreduce your acquisition cost(CPA).

In 2026, Google's AI is powerful, but it can be costly without expert guidance. My role is to provide the strategic and technical vision needed to tame the algorithms.

🎯 How I boost your performance:

- **Audit & Quick Wins**: Analysis of your existing campaigns to stop budget leaks and identify immediate growth opportunities.

- **Multi-Lever Strategy**: Deployment of Search (intent-based), Shopping, and Performance Max (PMax) campaigns to cover your entire sales funnel.

- **Advanced Tracking**: Complete configuration of GA4 and Google Tag Manager (GTM). Clean data is key to feeding the algorithm and generating conversions.

- **Continuous Optimization**: Ad A/B testing, rigorous keyword management, and Quality Score optimization to lower your CPCs.

💎 My added value: Why work with me?

**- Results-Oriented Culture**: I don't talk about clicks, but about sales, qualified leads, and profitability.

**- Total Transparency**: You remain the owner of your account. I document every action and explain the "why" behind every decision.

**- AI & Human Expertise**: I know when to use Google's automation and when to take manual control to protect your margins.

Ready to level up? Contact me for an initial discussion. I'll be happy to analyze your growth potential on Google!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Russian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Mediastart
Senior Paid Media Strategist (Google & Meta Ads)
PRESS AND MEDIA
January 2025 - September 2025 (8 months)
Marseille, France
Driving acquisition strategy and operational management for the agency's key accounts.
**Omnichannel Strategy (Google & Meta)**: Deployment of synchronized advertising campaigns on Search and Social to maximize visibility and conversions for agency clients.

**Restructuring**: Technical audit and complete overhaul of Google Ads structures to fully leverage intelligent bidding algorithms (Smart Bidding).

**Server-Side Tracking**: Implementation via GTM to secure post-cookie data collection on Google and Meta, thereby ensuring reliable conversion attribution.

**Performance Optimization**: Daily budget management with a focus on improving Quality Score (QS) and reducing CPA (Cost Per Acquisition).

**Media Audit & Consulting**: In-depth analysis of client portfolios to identify untapped growth levers and ensure investment profitability.
Google Ads Meta Ads GTM Media Audit SEA Audit
Freelance
Expert Google Ads Consultant – Strategy & ROI
E-COMMERCE
January 2023 - Today (3 years and 7 months)
Paris, France
Supporting SMEs and E-commerce businesses in optimizing their paid media mix with an exclusive focus on profitability.

**Budget Management**: Managing budgets from €2,000 to €15,000 / month.
**Audit and Restructuring**: Complete redesign of existing accounts using the Hagakure method to maximize the efficiency of Google's AI.
*Performance Max(PMax): Optimization of Google Shopping feeds and campaign segmentation by product margin category.
**Tracking & Data**: Implementation of advanced conversion tracking via Google Tag Manager and creation of Looker Studio dashboards for real-time management.

Key results:
+45% average ROAS observed across the e-commerce client portfolio.
30% CPA reduction for a client in the B2B SaaS sector.
Google AdWords SEA Audit Google Ads Tracking Lead Generation SEA
Walter Learning
Expert Paid Media Consultant (Freelance)
EDUCATION AND E-LEARNING
April 2024 - January 2025 (9 months)
Marseille, France
Massive scaling of prospect acquisition for certified training programs (CPF and non-CPF).

**B2C & Volume Scaling**: Managing significant budgets to generate a constant flow of +1,000 leads per month, while maintaining a highly controlled cost per lead (CPL).

**Performance Media Mix**: Combined use of Google Ads (Search & PMax) and Meta Ads to capture search intent and generate interest from qualified B2C audiences.

**Conversion Optimization**: Work on lead quality through rigorous A/B testing of landing pages and capture forms, ensuring optimal conversion rates for sales teams.

**Tracking & Attribution**: Implementation of precise conversion tracking to manage performance based on "final sale" and not just simple leads.
Lead Generation B2C Google Ads Training Meta Ads CPL

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Signup to reveal

Digital Marketing
Edhec Business School
2020

Google Ads
Udemy
2020
SEO Audit Webmarketing Strategy Web Project Management Google AdWords SEA

David A.

Expert Google Ads | Qualified Lead Generation

About David

Google Ads (SEA) & Performance Expert – Maximize Your ROI 🚀

🎯 How I boost your performance:

💎 My added value: Why work with me?

Experience

Driving acquisition strategy and operational management for the agency's key accounts.

Massive scaling of prospect acquisition for certified training programs (CPF and non-CPF).

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