Ashraf Bendaoud

Senior Art Director with over 13 years of experience, I put my creativity and high standards at the service of brands, companies, and institutions that want to stand out through a strong and coherent visual identity. Specializing in visual identity, publishing, and event identity, I support my clients from strategic thinking to the graphic realization of their projects, always ensuring a balance between aesthetics, clarity, and relevance.

Over the years, I have had the opportunity to collaborate with various organizations – agencies, large companies, start-ups, and associations – which has allowed me to refine my ability to understand very different issues and provide adapted creative solutions. Whether it's designing a logo, rethinking a graphic charter, imagining an editorial campaign, dressing an event with a tailor-made visual identity, or creating an elegant and functional layout, I am committed to creating materials that reflect the DNA and values of my clients.

My approach is based on a global vision of design: an identity is not just a logo or a color palette, but a complete visual language capable of conveying a clear message and generating emotion. In publishing, I pay particular attention to information hierarchy, readability, and visual rhythm, so that each material – annual report, magazine, or brochure – is both aesthetically pleasing and enjoyable to read. In event design, I create identities that give a strong visual coherence to events (conferences, trade shows, launches, exhibitions) and create an immersive and memorable experience for attendees.

If you are looking for a creative partner capable of translating your ideas into powerful and memorable images, I would be delighted to collaborate with you and bring your visual ambitions to life.