Ashley Sourdeval

Global Redesign (Mobile & Web): Redesign of the VIDAL application and VIDAL.fr website to simplify complex professional workflows.

User Research & Data: Conducted user interviews and analyzed behavioral data (Piano Analytics, Hotjar).

Flow Optimization: Reduced friction on critical features for healthcare professionals.

Design System: Created and deployed the Design System to harmonize the product ecosystem.

Validation: Iterative prototyping and user testing to ensure the usability of solutions.

Optimization of the overall experience (CX) for patients and healthcare professionals.

Research & Analysis: Needs gathering, audits, benchmarks, and insight analysis.

Workshops & Strategy: Facilitated co-creation workshops and defined user journeys (User Flows).

Design & Prototyping: Created wireframes, high-fidelity mockups, and graphic assets.

Validation: User testing, interactive prototyping, and UX/UI acceptance testing.

Creation of new complex features, from the prototyping phase to user testing.

Management of hospital digital transformation through the optimization of the Stimulab application.

Full implementation of Design Thinking: research, ideation, and design. In-depth user research: focus groups, questionnaires, and field interviews.