Freelancer profile translated to English.

Description

Are you investing in digital advertising but your campaigns are struggling to convert? Or are you launching on Meta Ads and Google Ads without knowing where to start?

I will take care of yourpaid media strategy from A to Zto transform your advertising budget into **measurable results**: qualified leads, sales, subscriptions.

What sets me apart

I have managed advertising accounts from both the agency and client sides, giving me a360° viewof campaigns. I don't just run ads,I analyze, test, and continuously optimizeto maximize your ROI.

I have also worked in **French, Canadian, and Portuguese markets**, which allows me to adapt messages and audiences to local specificities.

What I concretely work on

🎯 Creation and management of Meta Ads & Google Ads campaigns

🧪 A/B testing — audiences, visuals, formats, copy

📊 Audit of existing campaigns + recommendations

🔁 Implementation of retargeting strategies

📈 Performance reporting and KPI analysis

🗺️ Global acquisition strategy — funnel, segmentation, budget

Whether for a one-time project or ongoing support, I adapt to your needs and pace.

Ready to boost your performance? Let's discuss. 👋

Languages

French
Native or bilingual
Portuguese
Fluent
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Cerodem
Marketing & Communication Manager
February 2024 - May 2025 (1 year and 3 months)
Definition of email retention strategies (French-speaking and English-speaking markets). Implementation of automation architectures with continuous A/B testing. Reduction of dormant stock by 15% through CRM activation. Management of the website redesign (100+ pages): +50% page views.
Téléperformance
Meta Marketing Pro (Consultant)
March 2022 - November 2022 (8 months)
Autonomous management of a client portfolio (20 to 40 B2B/B2C accounts). Daily strategic advice to maximize Customer Lifetime Value (LTV). Investment arbitrage: 18% reduction in average CPA. Transparent reporting and recommendations to guide client decisions. 30% increase in investments generated by performance.
UGAP
Traffic Manager (SEA & CRM)
July 2020 - January 2022 (1 year and 6 months)
Engineering of 20 monthly emails with advanced database segmentation. Creation of dashboards on Looker Studio for performance analysis. Management via the Data-Driven attribution model.