Freelancer profile translated to English.
Back to original languageAbout Ashley
I am Ashley Akakpo, a strategist and community manager specializing in the beauty, cosmetics, fashion, and wellness sectors.
With a degree in digital communication, I have been helping brands for 2 years to create a coherent, aesthetic, and high-performing online presence. My goal: to build strategies that combine authenticity, visibility, and conversion, while respecting the identity and values of each brand.
💻 What I offer:
– Development of tailor-made digital communication strategies
– Complete management of social networks (Instagram, TikTok, Facebook)
– Creation of photo, video, Reels, storytelling & engaging captions
– Optimization and management of the Shopify back-office (product updates, visuals, pages, customer experience)
– Meta advertising campaigns (Facebook & Instagram Ads) and analytical reporting
🌸 My references:
– B.E Skin: vegan cosmetics brand, positioned between France and West Africa (branding, content, social media, Shopify e-commerce)
– Grace Wallace Couture: luxury fashion house, for which I designed and managed the digital strategy and the launch of the boutique.
🎯 What I bring you:
A strategic and aesthetic approach, designed to enhance your image, strengthen your visibility, and grow your community.
📍Based between France and West Africa, I collaborate with local and international brands.
🔑 Keywords:
community management, digital strategy, social media, beauty, cosmetics, fashion, storytelling, branding, Instagram, TikTok, Facebook, Shopify, visual content, Meta advertising, e-commerce, digital marketing.
French
Native or bilingual
English
Fluent
Can work on-site
Chambéry (up to 50km)
Experience
- B.E CollectionCommunity ManagerFASHION AND COSMETICSJanuary 2025 - June 2025 (5 months)Occasional management of the digital communication for the brand B.E Collection, specializing in expressive fashion and values of authenticity, beauty, and well-being.– Scheduling and planning of publications on Instagram and TikTok.– Writing captions aligned with brand values and sales objectives.– Highlighting capsule collections and storytelling around the pieces.– Management of the editorial calendar and harmonization of the brand's tone across all content.🎯 Objective: to strengthen the visual and emotional identity of B.E Collection, while stimulating online engagement and visibility.
- Grace Wallace coutureStrategy & Community ManagerLUXURY GOODSFebruary 2024 - Today (2 years and 4 months)Development and management of the overall digital strategy for Maison Grace Wallace, a high-end couture brand specializing in the custom creation of timeless and personalized pieces.– Development and deployment of the digital communication strategy on Instagram, and Facebook, TikTok in progress (organic growth & branding).– Creation of photo, video, and storytelling content aligned with the brand's values (elegance, excellence, grace).– Management of the editorial calendar, writing captions, and supervision of publications.– Design and implementation of launch campaigns (boutique inauguration, new collections, events).– Performance analysis (engagement, reach, web traffic) and adjustment of marketing actions.- Creation of printable materials for launches and events.🎯 Objective: to strengthen the brand's international digital presence while preserving its image of excellence and its couture DNA.
- B.E SkinStrategy & Community ManagerFASHION AND COSMETICSAugust 2025 - Today (10 months)Chambéry, FranceCreation, management, and development of the digital strategy for the brand B.E Skin, specializing in high-performance vegan skincare for demanding skin.– Development and management of the brand strategy (visual identity, storytelling, France / West Africa positioning).– Social media management (Instagram, Facebook): creation of engaging content, planning, and community animation.– Design of product campaigns and launch of the new e-commerce site on Shopify.– Creation of visuals, Reels, and product photos aligned with the brand's values (authenticity, well-being, natural beauty).– Development of the editorial calendar and writing of conversion-optimized captions.– Collaboration on online sales strategy and optimization of the digital customer experience.- Management of the online store back office.🎯 Objective: to position B.E Skin as a reference brand for vegan skincare between France and Africa, by combining performance, sensuality, and authenticity.
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Education
- Strategy and Management of Social NetworksClapora- professional training center2025Formation spécialisée en stratégie digitale et community management, centrée sur les besoins des entreprises et marques indépendantes. – Élaboration d’une stratégie social media complète adaptée aux objectifs commerciaux – Création de visuels et vidéos pour les réseaux sociaux (outils Canva, CapCut, etc.) – Programmation et planification éditoriale (Instagram, TikTok, Facebook, LinkedIn) – Gestion de la e-réputation et des interactions communautaires – Mise en place de campagnes publicitaires et analyse de performance Compétences : stratégie social media, création de contenu, gestion de communauté, branding, outils de création visuelle et vidéo, reporting, storytelling.