About Ashish
Power BI Consultant & Senior Data Analyst, Microsoft PL-300 certified (2026) with over 5 years in data/analytics, 10 years of professional experience.
- Complete Power BI environment in production (~10 business users) reconciling data from two ERPs undergoing migration
- Stock analysis that revealed ~€200,000 in miscounted merchandise
- Automated coding model using supervised neural networks, designed and industrialized independently (~70% automated processing)
- Automations that saved 30-50% of production time
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Experience
- DegriffstockPower BI Consultant / Data AnalystFASHION AND COSMETICSNovember 2024 - May 2026 (1 year and 7 months)Paris, FranceFreelance mission for France Achat International (Degriffstock brand), a retailer specializing in the resale of clothing and accessories.
Context & Objective
Design a modern, reliable, and automated reporting solution to monitor store performance – in a context of ERP migration, the Power BI model allowed reconciliation of data between the two ERPs and unlocked previously impossible cross-functional analyses.Key Achievements
- Centralized Power BI semantic model (sales, stocks, customers, foot traffic), multi-source: CEGID ERP (SQL Server), XLSoft (API), SharePoint, FTP – with composite model (import + DirectQuery for near real-time)
- Full automation via Power BI Service (dataflows), hourly refresh, On-Premise Gateway
- Power Query processing: harmonization, business cleaning, specific rules (migrations, exclusions, sales)
- Interactive and paginated reports (PDF export) in a Power BI application for 2 audiences (~10 managers: purchasing, product, stocks, store operations)
- Business DAX measures: Net Sales/Gross Sales, margin, average basket size, foot traffic rate, Year-over-Year changes
- Ancillary Python accounting automation (~20 files/day prepared for Sage integration)
- Comprehensive technical documentation and user support
Impact
- ~€200,000 of miscounted merchandise detected through stock transfer analysis (deposits/stores)
- Near real-time indicators for management (sales, margins, stocks, foot traffic)
- Adjustment of markdown strategy (30% → 40% → 50%) on hundreds of poorly selling items
- Time savings of several tens of minutes per day per analyst
- LA VOIX DU CLIENTLead Data Analyst & Head of Digital TransformationCONSULTING AND AUDITSFebruary 2021 - July 2024 (3 years and 5 months)Saint-Ouen, FranceSME specializing in customer satisfaction surveys (Paris + Dakar), historically using Excel/VBA. Dual role: Lead Data Analyst on strategic projects + driving digital transformation.
Lead Data Analyst — Client and Internal Projects
Technical lead for projects representing ~50% of the company's revenue (AFPA + CEREQ): reliability, campaigns, solutions.- Atout France (Outdoor Hospitality Barometer): Python/pandas pipeline processing ~10 million overnight stays/week, resilient ingestion design, co-built Toucan Toco dashboards (team of 3). Project became a sector benchmark, renewed and expanded annually.
- AFPA (Integration survey, 3.5 years): Automated coding model using supervised neural networks, designed and industrialized independently (Keras/TensorFlow, Word2Vec, spaCy) — ~70% of verbatim responses coded automatically, tens of thousands per month, in a human-in-the-loop production environment.
- CEREQ (Survey ~€2 million): Responsible for all technical aspects (~50-60 critical points), technical coordination of a subcontractor, Python automation (1,000+ variables).
- Qualtrics Partnership: Technical referent (leboncoin, CNSA with RGAA accessibility audit, Antargaz via 100% automated SMS).
Head of Digital Transformation
- Facilitation of weekly Digital Steering Committee (General Management, Sales, Finance).
- Functional lead for a team of ~10 people, participation in 5-6 recruitments, ~10 training sessions conducted (Python, SQL).
- Technological transition: introduction of Python + SQL to replace VBA, creation of a development hub in Dakar.
- Change management: needs gathering, specifications, SaaS benchmarking, adoption support.
Impact:
30-50% production time saved per project, diversification of client portfolio, improved deliverable reliability. - RATPOPC Engineer (Project Owner's Assistant - MOE) — IM Projet contractorTRANSPORTATIONMay 2019 - June 2020 (1 year and 1 month)Région de Paris, FranceMission within the project management team for the adaptation of 5 metro lines for the arrival of new MF19 rolling stock (project portfolio ~€700 million, Preliminary Design/Detailed Design phases).
Upstream Project Structuring
- Design of OBS (Organizational Breakdown Structure), WBS, and PBS
- Facilitation of multi-trade workshops for collaborative PERT chart construction
- Duration estimation and intervention sequencing
Coordination & Steering
- Coordination of 15-20 stakeholders and 30-40 technical interfaces: railway signaling, onboard equipment, civil engineering, high voltage, software.
- Preliminary Design / Detailed Design / Construction schedules using MS Project (+ Planisware/OPTEAM).
- Project governance (meetings, frequencies), progress reporting to the Project Owner.
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Education
- Civil Engineering EngineerPolytech'Orléans2016
- Master of Business AdministrationIAE Orléans2016Spécialité : Ingénierie et Management des Organisations
Certifications
- PL-300: Microsoft Power BI Data Analyst AssociateMicrosoft2026