Asel Lobanchenko

- Led pivotal projects for key clients like Google Pixel. I held the role of the main client contact, fostering strong and enduring client relationships.

- Daily operations of the account by capturing notes, ensuring clarity and refining feedback into actionable tasks, and proactively following up on next steps.

- Managed end-to-end film production, from on-set supervision aligned with storyboards to ensuring accurate client product representation.

- Led project delivery with detailed deliverables matrices and master decks.

- Conducted efficient research for project kick-offs, facilitating team understanding by presenting findings to the teams.

- Collaboration with editors and graphic designers for expressive social media graphics, thumbnails (Facebook, Instagram, Snapchat, TikTok, Reels)

- Scripting creative ideas & concepts for videos

- Supervising and following up with the team, providing them with guidance so that they can create the best videos possible

- Adapting to the editing style and narrative of each Creator, following trends, creating viral videos (smashes)

- Analysing performance with tools (PowerBI, Creator Studio, retention tracker)

- Co-development Tone of Voice for community management

- Working in close collaboration with Content Strategists on channel growth

S U L U U.store offers minimalist and elegant fashion essentials made of high quality materials for the urban woman of today with a conscious lifestyle. SULUU supports sustainable fashion shopping behavior, sustainable production and ethical working conditions.

- Fashion, E-commerce and start-up experience

- Managing all organizational operations to maximize returns

- Approaching campaign concepts and marketing launches in a strategic and thoughtful way

- Conceptualization and execution of Fashion shoots (Campaigns, Lookbooks, Editorials)

- Guardian and quality control on all SULUU campaigns and editorial initiatives

- Campaign conceptualisation and social media campaign execution

- Knowledge of trends in photography, social media, art etsy.com/shop/SuluuStore