Asalaïs Parot

Launch of digital catalog campaigns on Meta

Management of multiplication campaigns

Management of social networks and Insta Ads

Conception and production of digital content

• - Definition and management of customer acquisition strategies, including event creation and management, deployment of targeted social media advertising (Meta Ads), and external communication management (POS + digital communication).

• - Implementation of loyalty and retention actions for customers, photographers, and stores, through targeted marketing campaigns.

• - Implementation and management of B2B acquisition campaigns (Objective of recruiting 4 photographers per month)

• - Analysis of KPIs on Meta campaigns (reach, views, purchase...) and Brevo emailing campaigns (open rate, click rate, conversion...)

• - Social media management

• - Creation of events in partnership with brands (Purina pro Plan or Gemo)

Within the Loyalty department of the Operational Marketing service, the missions as a Marketing Project Manager were as follows: Manage the Relational Program:

• - Coordination of project members' activities and implementation of an execution plan

• - Management of an automated campaign run (21 campaigns / 86 emails)

• - Analysis of performance indicators (KPIs: click rate, reading time, leads, ...)

Manage the Welcome Program for new customers:

• - Supervision of a project to send gifts to new high-potential insurance clients

• - Budget management (€1 million) and liaison with a gift delivery agency

Animate an application for young drivers:

• - Participation in a cross-functional project aimed at testing young people and their accident rates

• - Coordination of recruitment communication for downloading the driving assistance application for policyholder children (subscribers & main drivers aged 18-25)

Enhance the Service Platform:

• - Reporting on operations (sales, flux creation, new partnerships) and dissemination

Enhance CSR with clients

• - Project management according to quantified objectives