Artus Bertin

Within the company CGMR, I had the opportunity to contribute to several objectives, focused on improving the online presence and user experience. My work primarily concentrated on four areas:

- User Research

To better understand the needs and expectations of our target audience, I conducted in-depth user research. This included interviews, surveys, and user testing, allowing us to gather valuable insights to guide design and improve user satisfaction.

- Creation of the Graphic Charter

I developed the company's graphic charter, defining the guidelines for CGMR's website visual identity. This included selecting color palettes, typography, image styles, and graphic elements, ensuring visual consistency.

- Mockup and Prototyping of the Showcase Website

I designed and developed mockups and prototypes for CGMR's showcase website, ensuring the creation of an intuitive and attractive user interface. This work involved using Figma to visualize and test ideas before final implementation, guaranteeing an optimal user experience.

- Creation of Google My Business

I also created and optimized CGMR's Google My Business profile. This helped increase the company's online visibility, improve local SEO, and provide essential information to potential customers, such as opening hours, contact details, and customer reviews.

Through these tasks, I contributed to strengthening CGMR's brand image while ensuring a solid and consistent online presence.

At IFIP, I made a significant contribution to various projects focused on developing specialized applications in the pig farming sector. My main responsibilities included:

I designed and developed mockups and prototypes for several applications dedicated to professionals in the pig farming sector. This work involved using Figma and Adobe XD to create intuitive and functional user interfaces, testing concepts before their final implementation.

I developed distinct graphic charters for each application I mocked up. This included defining color palettes, typography, image styles, and other visual elements, ensuring a consistent and professional visual identity for each project.

To better understand user needs, I conducted in-depth interviews with professionals in the pig farming sector. These interviews provided valuable insights into user expectations and challenges, thus guiding the application development.

I also conducted quantitative research by developing and administering surveys. This data collection provided crucial information on user trends and preferences, enabling data-driven decision-making.

I carried out in-depth user studies to better understand the pig farming environment. This allowed me to design solutions tailored to the specific needs and unique requirements of this sector, thereby improving the efficiency and satisfaction of end-users.

Through these activities, I contributed to improving IFIP's digital tools by creating intuitive and effective applications, and ensuring an optimal user experience tailored to professionals in the pig farming sector.

At Acanthe, I held the position of Web Designer, where I contributed to various projects aimed at improving the company's online presence and visual communication. My main responsibilities included:

I worked on redesigning the Acanthe Paris and Acanthe Uniform websites, modernizing their design and optimizing the user experience to attract and retain more visitors.

I created various visuals, including posters, banners, and social media posts. I also produced and edited photos and videos to enrich the company's visual content.

I performed photo retouching to improve the visual quality of images used in marketing and communication materials, ensuring a professional and attractive presentation.

I created and managed email marketing campaigns, designing attractive newsletters and writing relevant content to engage subscribers and promote Acanthe's products and services.

I wrote and published blog posts to increase the company's online visibility and provide useful and interesting information to customers and prospects.

I managed all Google My Business profiles for all Acanthe stores in France, ensuring information was up-to-date and responding to customer reviews to improve satisfaction and engagement.

I designed flyers and posters for the stores, creating attractive visuals to promote in-store events and promotions.

Through these various activities, I contributed to strengthening Acanthe's online presence and improving visual communication, while ensuring consistency and professional quality in all marketing and communication materials.