Arturo Parra

Google Partner with 8 years of experience, and an insatiable hunger to improve my clients' numbers day by day.

With experience in both client and agency sides, in lead generation and e-commerce, I established myself as a freelancer to help SMEs grow profitably.

I specialize in Google Ads as well as Conversion Optimization. This way, I reduce the cost of acquisition (or increase the volume of clients) from the campaign side and also from the landing page side, by improving its conversion rate.

Some of my results:

Certifications: Search, Shopping, Display, and Analytics.

I have managed monthly budgets/accounts of up to €35,000.

The secret is in the process: I implement each campaign or proposal as a scientific experiment, which allows for more accurate investment optimization and learning as a source of competitive differentiation (documented and delivered to the client).

Especially for leads, and whenever other elements meet minimum standards, the element that most influences conversion is one: the copy.

It is words that convince. It is therefore in words that the greatest persuasive power lies, with a direct connection to sales. It is also where the greatest room for improvement usually lies.

It is a broad and structured research process that allows us to arrive at copy that truly connects with the user and persuades them. And to get their "yes, I want it".

--

I speak fluent English and German.