Freelancer profile translated to English.

Description

E-commerce Tracking Expert - PrestaShop & Shopify

I am Arthur, a Digital Analyst specializing in setting up and optimizing tracking for PrestaShop and Shopify websites, both client-side and server-side.

My expertise covers e-commerce data collection, advanced multi-domain tracking management, and GDPR compliance (Consent Mode V2).

My main expertise areas:

PrestaShop & Shopify Tracking:complete implementation of e-commerce tracking (GA4, Google Ads, Meta Pixel, TikTok, Pinterest, LinkedIn, etc.), in client-side and server-side for maximum data reliability.
Lead Gen Site Tracking:tracking forms, calls, custom events, and marketing conversions to effectively measure campaign performance.
Advanced Conversion Tracking & Server-Side CAPI:integration of server-side tracking with event deduplication management (Meta CAPI, Google Enhanced Conversions, etc.) to improve data accuracy and reporting.
Tracking Architecture:advanced multi-domain container management, optimal tag and trigger structuring.
GDPR & Consent Management:complete compliance (CNIL, GDPR) with CMP integration and optimization (Axeptio, Onetrust, Didomi, Cookiebot).

Beyond tracking implementation, I assist my clients with:

Custom Tagging Plans:definition and documentation of tracking strategies tailored to business and marketing objectives.
Data Visualization:creation of clear and actionable dashboards via Looker Studio, enabling effective e-commerce and lead gen performance monitoring.

My goal:to guarantee you reliable, compliant, and performance-oriented tracking, to maximize your sales, your leads, and your advertising investments.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Marseille (up to 50km), Lille (up to 50km), Toulouse (up to 50km), Lyon (up to 50km)

PRODAKT
DIGITAL ANALYST - TRACKING EXPERT
CONSULTING AND AUDITS
March 2024 - Today (2 years and 3 months)
Paris, France
Advanced Tracking and Configuration:
Configuration and testing of tracking on Google Tag Manager and GA4, ensuring reliable and accurate data collection.

Implementation of Tagging Strategies:
Development of personalized tagging plans for optimal visitor tracking, including media tags (TikTok Pixel, Facebook Pixel, Google Ads) for effective advertising targeting.

Server-Side Tracking:
Implementation of server-side tracking solutions to improve data reliability and reduce browser dependency, ensuring more stable and compliant data collection.

GDPR Compliance Audit:
Verification and adjustment of tracking tags in accordance with GDPR and CNIL directives to ensure compliance.

CMP and Consent Mode V2 Implementation:
Installation and optimization of cookie banners through certified solutions, aiming to increase user consent rates.

Dashboard Creation via Looker Studio:
Design of dynamic dashboards for clear visualization of key performance indicators, facilitating data-driven decision-making.
Google Tag Manager Google Analytics CMP Cookiebot Looker Studio Consent Mode V2 Cookie Banner Facebook Pixel TikTok Pixel Google Ads
PRODAKT
WEBSITE DESIGN / AUTOMATION
CONSULTING AND AUDITS
March 2024 - Today (2 years and 3 months)
Paris, France
Creation of Optimized Websites:Development of WordPress websites with Elementor, focusing on fluid navigation and engaging design to maximize user experience and conversion rates.

SEO and Performance Optimization:Implementation of SEO strategies (natural referencing) to improve online visibility and optimize page loading speed (PageSpeed Insights, GTmetrix tests), thereby increasing the SEO score and visitor retention.

In-depth SEO Data Analysis:Utilization of tools such as Google Search Console, GA4, and SemRush to identify optimization opportunities, track performance evolution, and adjust SEO strategies.

Tracking and Improvement of Technical Performance:Analysis of website performance via Page Speed Insights, GTmetrix, and SiteChecker, and implementation of solutions for optimal speed and maximum performance on all devices.

Process Automation:Design of automation scenarios with MAKE to automate repetitive tasks, improve operational efficiency, and reduce processing time, thus generating significant productivity gains.
Make Automation WordPress SEO SEO Writing Google Analytics WordPress Google Search Console SEMrush
Orange Business Services (Océan)
PROJECT MANAGER
TELECOMMUNICATIONS
November 2021 - January 2024 (2 years and 3 months)
Paris, France
Management of Strategic Partner Relationships:Close collaboration with major partners (STELLANTIS, RENAULT, KUANTIC) to ensure alignment on objectives and smooth project execution.

Coordination of Cross-Functional Projects:Supervision of the evolution of multi-stakeholder projects, ensuring adherence to deadlines and specifications, with tangible results in terms of performance and customer satisfaction.

Monitoring and Follow-up of Technical Incidents:Implementation of rigorous follow-up of technical incidents with suppliers, enabling rapid resolution and reduction of service interruptions.

Supervision of Data Offer Quality (O-direct):Control and optimization of high-precision data offers, thereby improving service reliability for clients.

Design and Improvement of Customer Complaint Processes:Development of corrective processes in collaboration with team managers, contributing to reducing the number of complaints and increasing customer satisfaction.
Project Management Project Coordination

Simon

Tracking S2S - Groupe SHF (ONY)

Reviewed on 2/5/2026

Arthur set up a complex and clearly non-standard server-side tracking setup for us with real technical mastery. He was very diligent throughout: every bug was identified, verified, and then properly corrected, without approximation. Beyond the technical aspect, his follow-up is impeccable: clear communication, regular updates, and above all, rare availability. I recommend Arthur without hesitation for advanced tracking missions where reliability, rigor, and responsiveness are required. Thank you Arthur and see you soon.