Freelancer profile translated to English.

Description

As a Growth Marketer with several years of experience, I am passionate about creating and implementing effective and scalable B2B acquisition strategies. My main goal is to significantly increase the number of qualified leads for business solutions.

My solid experience in digital marketing and acquisition allows me to understand the specific challenges my clients face.

I am comfortable analyzing personas, segmentation, and optimizing landing pages. Additionally, I am constantly on the lookout for new growth marketing trends, which allows me to propose innovative approaches to extend my clients' reach.

I have developed expertise in managing multi-channel campaigns and CRM management. I am also skilled in data analysis, which allows me to track campaign performance, draw relevant conclusions, and formulate recommendations to optimize results.

To support my skills, I wish to highlight three relevant achievements:

- 50% increase in qualified B2B leads by implementing an acquisition strategy focused on marketing automation and content.

- Optimization of existing acquisition funnels, resulting in a 20% increase in conversion rate.

- 5% increase in traffic and 10% increase in conversion on the websites I was responsible for.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Uptoo Ebiz
Growth Marketing Manager
DIGITAL AND IT
September 2023 - Today (2 years and 9 months)
Paris, France
Marketing Strategy: Marketing/Content Roadmap, Growth/Acquisition Strategy, Marketing Campaigns
Lead Generation: Acquisition (SEO, SEA, SMA), Email Marketing and Lead Nurturing Campaigns, Website Conversion Rate Optimization (CRO)
Data Analysis: Performance Tracking Dashboard Creation, Big Query, SQL
CRM and Partner Management: Web Agencies, Freelancers, Job Platforms (Indeed, Linkedin etc...)
KPIs: Contribution to sales of 3 million euros, Database of over 190,000 decision-makers, Google Ads budget of €250,000 per year,
+30% lead generation
Lead Generation SEO SEM Acquisition Strategy Data Analysis
Uptoo Ebiz
B2B Marketing Manager
DIGITAL AND IT
March 2022 - August 2023 (1 year and 5 months)
Paris, France
- Acquisition Strategy and B2B Marketing, Lead Generation and Acquisition Funnel Optimization, Project and Marketing Campaign Management (Lead Scoring...)
- CRM Management (Hubspot), Performance Tracking, Data Quality and Marketing Automation
- Implementation of Email Campaigns (database of +170,000 B2B decision-makers), Social Ads and Retargeting
- Website Optimization (SEO, Conversion, UX) and Content Creation (writing studies, articles, distributing the podcast "Vive la vente")
Lead Generation B2B Marketing Email Marketing CRM CRO
Freelance
Digital Marketing
RETAIL (SMALL BUSINESS)
April 2021 - April 2022 (1 year)
- Website Creation (e-commerce and showcase sites), Web Design
- Social Media Management for French monetized content creators, local businesses: ensuring and analyzing performance, defining content strategies
- Creation of various content (Adobe Suite), editorial planning, article writing
SEO Website Design SEO Writing Social Media Marketing