Freelancer profile translated to English.
Back to original languageAbout Arthur
Arthur Roudaut - 8 years of experience
Expert in Data Analytics, CRO (Conversion Rate Optimization), Product Management, and applied AI, I support companies in optimizing their digital performance and user journeys.
Tools & technologies
- **Data, tracking & analytics**: GTM (Client & Server-Side), GA4, Matomo, Piano Analytics, Contentsquare, Microsoft Clarity.
- **CRO & experimentation**: AB Tasty, Kameleoon, GA4, Contentsquare, Matomo, Mixpanel.
- **Data visualization & data engineering**: Looker Studio, Tableau, Mixpanel, Funnel.io, Metabase, BigQuery (SQL).
- **Design & product**: Figma.
- **AI & augmented data**: AI-assisted behavioral analysis / Anomaly detection and intelligent alerts / AI/data-driven scoring for CRO and product prioritization / Generation of automated insights and reporting
Key expertise
- Conversion Rate Optimization (CRO): behavioral analysis, A/B testing, data-driven prioritization.
- Tracking & data architecture
- Data visualization & advanced reporting
- UX/UI & product strategy
- AI applied to marketing and product
Types of missions
- CRO & performance optimization: A/B testing, UX/UI, AI-augmented behavioral analysis.
- Tracking & data analytics: implementation, audit, architecture, SQL exploitation.
- Product Management & data: data-driven steering and intelligent prioritization.
- AI & automation: intelligent dashboards, alerts, automated reporting.
- Training & upskilling of internal teams.
Clients supported
BlaBlaCar, Hermès, Ornikar, Courir, Orange, Engie, Pierre Hardy, Groupe Barrière, Pierre & Vacances Center Parcs, Kering, Richemont.
Why work with me?
- Proven expertise: over 8 years of experience
- Dual strategic & operational profile
- Pragmatic approach to AI
Flexibility: full remote with occasional travel (1 to 2 times per month, 2-3 days).
Chinese
Conversational
German
Conversational
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- OrnikarOrnikar - Web Analytics MissionAUTOMOBILEMay 2023 - February 2024 (10 months)Paris, France2023 / 2024 - Ornikar
- Web Analytics: Responsible for setting up dashboards and monitoring via Google Analytics 4 and Mixpanel.
- Data & SQL: Creation of SQL queries and dashboards via Metabase.
- Support for Acquisition teams: Analysis of marketing and growth campaigns.
- Product Improvement: Proposal of new features and continuous analysis.
- Tracking: Drafting of tagging plans and implementation via GTM.
- Training: Coaching teams on analytical tools.
- CMP Responsibility: Management of the Axeptio CMP.
- AB Testing: Setting up tests on the landing page via Webflow.
- Tools used: Webflow, Google Analytics 4, Mixpanel, Metabase, Axeptio, GTM, AB Tasty.
- PVCPPVCP - Data Analyst MissionTRAVEL AND TOURISMDecember 2021 - May 2022 (6 months)En télétravail (Europe)Funnel.io: Setting up data sourcesBig Query: Building & Maintaining tables via BQ / SQLTableau: Building & Maintaining dashboards
- CourirCourir - Web Analytics MissionSPORTSJanuary 2022 - April 2023 (1 year and 4 months)Paris, France2023 - Courir
- UX/UI Analysis: Funnel evaluation via Contentsquare.
- AB Testing: Implementation and monitoring of A/B tests to optimize conversions.
- Support: Assisting internal teams with data analysis and asset tracking.
- Tools used: Contentsquare, Google Analytics 4, Google Tag Manager (GTM), Data Studio for dashboarding.
Reviews
Recommendations
FU
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Education
- Master's Degree, Big Data & Digital MarketingEM Lyon2017Ranked 4th French Business School by the Financial Times. Msc1 in Entrepreneurship and Digital Marketing and Msc2 in Big Data and Digital Marketing. Courses included: Management of big data, Digital strategy, Web-marketing, Web-marketing in B2B, E-commerce & e-retail, Social media strategy, Digital innovations, Python bootcamp, Digital Foresights...
- Master's Degree, Digital MarketingEast China Normal University2016Exchange program, focus on e-commerce and social media in China. Courses included: Innovation in digital industry, Digital marketing, E-commerce / E-tailing, Python bootcamp.
Certifications
- Google Analytics CertificationGoogle
- Google Ads CertificationGoogle2020