Freelancer profile translated to English.
Back to original languageAbout Arthur
No-code & operational systems architecture automation (CRM, Airtable, ...)
Looking to automate processes, connect your tools, or stabilize an organization that's become difficult to manage as volume increases?
👉 I help growing teams structure and automate their operational organization by building a reliable system from their existing tools, without unnecessary complexity.
My role isn't limited to "doing automation".
I act as an architect to design a coherent, maintainable global system and automations adapted to your business reality.
Specifically, I help to:
- Identify operational friction points that waste time and energy daily.
- Centralize key information (customers, requests, activities, tracking) in a readable system.
- Connect existing tools (Airtable, CRM, forms, calendars, billing, support, ...) to avoid re-entry and blind spots.
- Automate only what needs to be automated (follow-ups, notifications, updates, reporting).
- Establish clear logic and document the system to make the team autonomous.
Why this approach?
Often, the problem isn't a lack of tools or automation, but an organization too dependent on human adjustments.
Goal: useful automations and a system that holds up as volume increases.
Background & Expertise
5 years as a CRM integration project manager at a HubSpot Diamond Partner agency 💎, managing projects involving CRM, automations, tool integrations, and process structuring for growing teams.
Stack & Expertise
No-code / low-code automation: n8n, Make, Zapier
HubSpot, Pipedrive, Airtable, Notion, Supabase, Google Workspace, Calendly, ClickUp, Slack, Zendesk, Stripe, Pennylane, API, webhooks, Open AI, Artificial Intelligence, custom workflows, ...
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Mi4CRM & Integrations Project ManagerDIGITAL AND ITJanuary 2020 - December 2024 (4 years and 11 months)Nice, FranceAs a CRM & Integrations Project Manager at Mi4 (HubSpot Diamond Partner 💎), I managed end-to-end CRM implementation & migration projects, third-party tool synchronizations, and business process automations for B2B clients across various sectors.My main responsibilities:
- Design and deployment of customized CRM solutions (especially HubSpot).
- Definition of the complete CRM architecture to customize it to my clients' business realities.
- Integration (synchronization) between the CRM and business tools.
- Automation of sales and support processes using Make, Zapier, and other no-code / low-code tools.
- Management of multiple projects in parallel with multidisciplinary teams.
- Writing functional specifications, process modeling, and coordinating technical integration (ERP/CRM, API).
- User training, change management support, and ensuring high tool adoption.
- GDPR compliance and ensuring data quality within the CRM ecosystem.
This role allowed me to combine technical expertise, understanding of business challenges, and strong project management skills; always with the goal of creating value, fostering team collaboration, and ensuring customer satisfaction. - C-ClercStructuring Client Follow-up & Reducing ChurnSOFTWARE PUBLISHINGNovember 2025 - Today (7 months)Issues Identified
- Client follow-up relying too heavily on human intervention.
- Lack of clear client visibility for clients with no planned activity.
- Lack of ownership for client requests.
- Missed follow-ups and unaddressed requests leading to dissatisfaction and churn.
- Incomplete CRM adoption by CSM and sales teams.
- Scattered activities and appointments, with duplicates and poorly linked information.
- Need for a "clean" CRM view: everything linked at the correct level, especially to the Organization.
RoleActed as an operational partner, from field analysis to concrete implementation, with a clear objective: to make client and sales follow-up reliable without burdening the teams' daily work.Actions Taken- Detailed analysis of the actual workflow of CSM and sales teams (channels, urgencies, friction points).
- Simplification of client and sales follow-up in Pipedrive (statuses, views, relevant fields, clear responsibilities).
- Centralization of key client information to avoid dispersion.
- Automatic highlighting of clients with no planned activity (churn risk).
- Implementation of anti-forgetting automations and updates via n8n (reminders, statuses, dedicated views, daily summaries).
- Clarification of client ownership between sales and CSM.
- Custom Calendly → Pipedrive synchronization to avoid duplicates and ensure activities are correctly created and, most importantly, properly linked (to the right contact/deal and centralized at the Organization level).
- Pipedrive automations via n8n to reduce manual work for sales teams.
Results- Better adoption of Pipedrive by CSM and sales teams.
- More consistent and reliable daily client follow-up.
- Significant reduction in missed follow-ups and grey areas in tracking.
- Decrease in churn related to follow-up and reactivity issues.
- Solid foundation for subsequent evolution of ticketing and multi-channel management.
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Education
- BSc Digital MarketingEDHEC Business School2020
Certifications
- Level 4 - Advanced Make PartnerMake.com2023
- Platform ConsultingHubSpot2022