Freelancer profile translated to English.

Description

Graduate of emlyon business school in the Grande Ecole Program.

I started in product at Ankorstore (B2B scale-up, unicorn) for 2 years. Then I continued at Winamax (B2C, 500k monthly users) as a Senior Product Manager.

My priority is business: developing a product that serves growth.

In my experiences, I have boosted growth by launching impactful products:

🚀 Activation & Conversion: optimization of user journeys

🎯 Cross-sell & Engagement: integration of high-performing product mechanics

🎮 Gamification & Referral: creation of retention and virality loops

----------------

🔍 Discovery

I help you identify and prioritize product opportunities:

Analysis of data, market, and user feedback

Definition of a clear and measurable objective

Proposal and scoping of the most suitable solution

Close collaboration with UI/UX to design a fluid experience

⚙️ Delivery

I manage the operational implementation of the solution:

Daily follow-up with developers

Testing, iterations, and rapid adjustments

Monitoring of KPIs to measure the real impact on your business objectives

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

WINAMAX
Senior Product Manager
ENTERTAINMENT AND LEISURE
June 2023 - Today (3 years)
Paris, France
Winamax is an online poker platform (European leader) and sports betting.

Senior Product Manager in the Poker team.
Poker has approximately 150,000 daily active players and 500,000 unique monthly users.

Responsible for Poker activation and conversion objectives:

- Cross-sell project: integration of a simplified poker interface in the Sports Betting app
- Optimization of the user journey for new poker players

📈 Key results:
+250% daily cross-sell new players
+9% retention at D+7

From June 2023 to December 2024: Responsible for in-app promotions integration objectives & user experience:
- KING 5: team poker competition. 110k participants (+45%)
- Redesign of the desktop software: user journey and navigation
- Improvement of the mobile app layout
- WiPT: Promotion with objectives and qualifications. 300k participants (+65%)

📈 Key results:
+11% retention at D+30
+16% DAU
+18% average rake during promotion periods>
- 6s on average between connection and starting a game

Project Management Prioritization Gamification Growth Marketing
Ankorstore
Product Manager
E-COMMERCE
July 2021 - June 2023 (1 year and 11 months)
Paris, France
Ankorstore is a B2B marketplace connecting European brands with independent retailers.

Brand Acquisition & Onboarding Squad:
1 UX designer
5 developers and 1 engineering manager

- Discovery: identify pain points and growth levers
- Roadmap and backlog prioritization
- Solution definition
- Delivery and results tracking

Some projects:
- Referral program (R2B: retailer to brand)
- Brand registration experience
- Catalog integration
- Brand Onboarding: take a tour

📈 Key results:
+ 300 brands / week (70%) via referral
+ 60% self-served brands
+ 26% brand quality
+ 72% of brands live in less than 6 hours.

Tool stack: BigQuery, Salesforce, Jira, Figma, Sigma, Mixmax, Outreach, Customer.io, Leadin, lgm, Asana, Cluvio, landing page (webflow), Typeform, Zappier, Hightouch, Slack, Google tools, Miro, Hotjar, AWS Quicksight, Google Analytics
Salesforce User Research Product Delivery Product Discovery Figma