Arthur M.

ProBrico is a hardware and tools brand founded in 1998 by Marcel Durand, a former site manager with 25 years of expertise and 12,000 items in stock. Their core belief: professionals and individuals deserve the same quality tools and expert advice.

I worked on an user experience focused on efficiency and trust, because in the construction and hardware world, customers know what they want and don't have time to waste. Each section was designed for quick access: product categories in the header, clearly highlighted services, customer reviews for reassurance, and a prominent pro account offer to attract B2B clients.

Tasks performed:

– Analysis of positioning and brand identity (on-site expertise, professional quality, accessibility)

– Definition of site structure and user journey: catalog, services, pro account, contact

– Art direction: clean and structured aesthetic, readable typography, strong visual hierarchy for fast navigation

– UX/UI design: wireframes and mockups on Figma, adapted for desktop/tablet/mobile

– Content writing and editorial tone (direct, factual copywriting, focused on B2C and B2B conversion)

– Full front-end development: HTML / CSS / JavaScript

– Integration of the product catalog with promotions, filtered categories, detailed product pages, services (next-day delivery, tool rental, pro quotes, pro account), customer reviews, and a multi-purpose contact form

– Performance, technical SEO, and accessibility optimization

A project that challenged me with e-commerce logic and B2B challenges – addressing a dual target simultaneously, anticipating different journeys, and maintaining absolute clarity at every level of the site.

👉 pro-brico.vercel.app

Ananda Yoga is a yoga studio in Toulouse founded in 2015 by Maya Dufour, trained at the Krishnamacharya school in India. A unique place, located on Rue du Taur, driven by a simple belief: making yoga accessible to everyone in a warm and authentic setting, free from competition. It has 350 active members, 6 disciplines, and a team of three certified instructors. The mission: to design a website that reflects this rare balance between rigor and kindness.

I worked on a soft and soothing visual identity – organic, breathable, unadorned – aiming to convey the studio's atmosphere from the first moments. The challenge was delicate: to create something beautiful and calm, while remaining perfectly functional for clients who need to check the schedule, choose a membership, and book a trial class in just a few clicks.

Tasks performed:

– Analysis of positioning and brand identity (authentic yoga, kindness, accessibility for all levels)

– Definition of site structure and user journey: classes, schedule, instructors, pricing, booking

– Art direction: soft and organic aesthetic, delicate and airy typography, natural and warm color palette for a serene atmosphere

– UX/UI design: wireframes and mockups on Figma, adapted for desktop/tablet/mobile

– Content writing and editorial tone (gentle, inclusive, inviting copywriting – consistent with the studio's values)

– Full front-end development: HTML / CSS / JavaScript

– Integration of the 6 disciplines with detailed descriptions, a complete weekly schedule, profiles of the 3 instructors with certifications, studio gallery, 3 membership plans, FAQ, and trial class booking form.

👉 yoga-ananda-one.vercel.app

SMASH is a popular burger joint in Toulouse, established in 2018, with a strong identity and a clear offering: French meat, homemade recipes, no compromises. The mission was equally ambitious: to design a website that captures this energy from the first moment and converts visitors into customers.

I took charge of the entire project, from strategic planning to launch. The challenge: to translate the brand's DNA into a striking, modern digital experience, directly focused on conversion – with a user journey designed to whet appetites and encourage ordering.

The result: an immersive one-page website, with a bold and distinctive tone, a well-structured content hierarchy, engaging animations, and a smooth experience on both mobile and desktop.

Tasks performed:

– Analysis of positioning and brand identity

– Definition of site structure and conversion-focused user journey

– Art direction: dark and contrasting aesthetic, impactful typography, premium visual treatment

– UX/UI design: wireframes and mockups on Figma, adapted for desktop/tablet/mobile

– Content writing and editorial tone (copywriting)

– Full front-end development: HTML / CSS / JavaScript

– Integration of the menu, customer reviews, opening hours, and ordering links (Uber Eats, Deliveroo, Click & Collect)

– Performance, technical SEO, and accessibility optimization

– Deployment on Vercel

A project that allowed me to explore the restaurant industry with both a creative and strategic approach, proving that a showcase website can be beautiful, effective, and drive sales effortlessly.

👉 smash-mauve.vercel.app