Freelancer profile translated to English.
Back to original languageAbout Arthur
Senior Product Designer specialized in B2B SaaS, I assist startups and scale-ups with complex digital products, from discovery to production.
I don't just design interfaces.
I help structure the product, clarify the value proposition, and simplify sometimes cumbersome or fragmented user journeys.
🎯 Frequent interventions:
• Structuring SaaS platforms and Web Apps
• UX redesign of B2B products
• Designing dashboards and data interfaces
• Optimizing onboarding and activation
• Implementing or redesigning Design Systems
⚙️ Approach:
Discovery, user research, user testing, prototyping, close collaboration with Product Managers and tech teams.
Methods: Agile / Scrum, Shape Up.
📈 Objective:
Design useful, robust, and scalable interfaces capable of supporting a product's growth over time.
Available for long-term missions within a product team, or for targeted interventions: redesigning complex business interfaces, structuring an MVP or a new strategic feature, optimizing onboarding and activation journeys, etc…
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- LeboncoinProduct Designer – Rental Squad (Tenant Pass+)SOFTWARE PUBLISHINGAugust 2025 - November 2025 (3 months)Marseille, FranceWithin the Real Estate Tribe, I led the redesign of the activation flow for Tenant Pass+, a paid offer with significant business impact.
Context
High-traffic B2C product.Initial banner CTR < 1%. High abandonment rates and misunderstanding of the offer.Problem
• Low-visibility value proposition• Confusing upsell• Eligibility poorly understood• Friction leading to refundsActions
• UX Audit & data analysis• Messaging redesign (text-first approach)• Clarification of "How it works" in 3 steps• Eligibility pre-screening before payment• Short iteration A/B testsCollaboration with PM, Data, Legal, CRM, developers, and KYC partner.Results
• CTR x10 (~0.2% → >2%)• Better understanding of the offer• Reduction in negative feedback• More consistent and sustainable activationRole: Transform a sensitive monetization challenge into a clear, credible, and high-performing journey. - PennylaneProduct Designer – Internal Management (B2B SaaS)SOFTWARE PUBLISHINGMarch 2024 - February 2025 (10 months)Marseille, FranceWithin a squad dedicated to the internal management of accounting firms, I contributed to structuring and maturing a strategic component of the B2B SaaS product.
Context
Already a market leader in accounting production, but with significant functional lag in internal management (projects, time, profitability, billing).Low adoption and incomplete firm migration.Challenge
Create a robust enough solution to trigger a complete migration to Pennylane.Actions
- Field discovery and user interviews
- Prioritization of critical use cases
- Design of 7+ key new features
- Structuring of business processes
- Prototyping and functional breakdown with the tech team
- Delivery in Shape Up cycles (6 weeks)
Close collaboration with PM, EM, and developers.Results
- Continuous increase in internal management activation
- Strengthened credibility as an "all-in-one" solution
- Direct contribution to growth strategy
Role: structure a complex product, deliver quickly without sacrificing overall coherence, and lay the foundation for a scalable product. - Saatchi & SaatchiUI Designer – Local Marketing PlatformSOFTWARE PUBLISHINGMarch 2023 - March 2023 (1 month)Marseille, FranceProject carried out for the Bertrand group (Hippopotamus, Burger King…) for the design of a white-label local marketing platform.
Context
Internal e-commerce-style platform allowing brands to order marketing materials (posters, POS, flyers…) with customization and validation workflow before ordering.Challenge
Design a clear and robust interface for a multi-brand product, integrating:- Material customization
- Validation systems
- Vendor management
- Smooth ordering process
Role
- UI implementation of provided wireframes
- Design of desktop screens
- Structuring interface components
- Guarantee of visual and ergonomic consistency
Project conducted in a demanding context, with brand, deadline, and industrialization constraints.
Reviews
Recommendations
FU
+5
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Education
- Graphic Designer CreatorAxe sud2015AXE SUD est un établissement qui forme aux métiers de la communication visuelle ( Branding, publicité, édition, digital...)
- Communication BTSESUPCOM2011Ce diplôme forme au métiers de la communication marketing. Construction d'une brand stratégie, d'une plateforme de marque.