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Arthur KacouAK

Arthur Kacou

Expert HubSpot CRM & RevOps 🚀

€450/day
3 projects
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Arthur

🚀 Certified HubSpot CRM & RevOps Expert | For a Growth Machine That Truly Delivers

With 7 years of experience in Tech startups, as RevOps, and in leading consulting firms, I now help companies structure their growth machine: CRM deployment and optimization, lead generation, automation, cross-functional processes, sales tools rationalization, and revenue steering.

đŸ§© HubSpot CRM – Marketing, Sales & Service
- Deployment, audit, or complete optimization of HubSpot tailored to your business
- Data structuring
- Cleaning, segmentation, and validation of your contact database
- Customization of customer journeys for an optimal experience
- Automated enrichment
- Automation of marketing campaigns, nurturing, and lead scoring implementation
- Management of email sequences and integrations with external tools (Lemlist, Waalaxy
)
- Structuring and optimization of the pipeline and offers
- Implementation of automations (workflows, forms, tasks) for efficient processes
- Automation of quotes, invoicing, and electronic signatures
- Creation of dashboards and reports for precise performance monitoring
- Team training for rapid and sustainable adoption

📈 RevOps & GTM
- GTM strategy, definition of your ICP and personas, market segmentation
- Lead generation
- RevOps audit, KPIs, dashboards & action plans
- Pipeline structuring, forecasting & executive reporting
- Revenue stack and cost rationalization
- Structured sales onboarding
- Cross-functional project management
- Enablement, knowledge base, and best practice sharing

⚙ Automation
- Integrations and connections between tools
- Automation and optimization of sales flows and repetitive tasks (n8n, Make, Zapier, Clay)

đŸ“© Contact me to discuss!
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km), Marseille (up to 10km)

Experience

  • GUTIDE
    Malt logoOn Malt
    Expert HubSpot CRM & RevOps
    CONSULTING AND AUDITS
    January 2026 - April 2026 (3 months)
    🎯 Sales Strategy & Positioning

    ‱ Co-construction of the complete commercial offer: value proposition, ICP segmentation, personas, pricing

    ‱ Definition of a tiered offer architecture with combination rules and entry logic per customer profile

    ‱ Production of a structured sales proposal template, aligned with buying triggers and target objections
    → Impact: Packaged, well-argued offer directly usable in sales situations

    ⚙ HubSpot CRM Implementation

    ‱ Negotiation of the HubSpot deal: 30% discount obtained over 2 years

    ‱ Complete structuring of the data model: custom properties on Contact, Company, Deal, and Lead, adapted rights and views

    ‱ Deployment of the Lead object to structure prospecting upstream of the sales pipeline

    ‱ Design of the deal pipeline with stages aligned with actual buyer states and closing probabilities

    ‱ Construction of automation workflows: qualification, data propagation, sequence reminders, inactivity alerts, post-closing follow-up

    ‱ Implementation of KPIs and sales steering dashboards
    → Impact: Operational CRM from scratch with prospecting infrastructure, pipeline, and reporting

    🚀 GTM Strategy & LinkedIn Acquisition

    ‱ Definition of LinkedIn content strategy to convert a strong organic audience (7,000 followers, >30,000 impressions/post) into qualified pipeline

    ‱ Identification of priority targets and buying intent signals via ReactIn

    ‱ Design of a LinkedIn outbound prospecting sequence with message templates per ICP

    ‱ CRM integration and automated tracking of identified leads via Hublead
    → Impact: Construction of a structured pipeline generation system

    👉 Global Impact
    Shared responsibility for sales performance: offer structuring, CRM deployment, and activation of the first acquisition engine
    Hubspot Expert HubSpot hubspot sales Go-to-Market (GTM) Strategy revops
  • Hooks
    Malt logoOn Malt
    Expert HubSpot CRM
    BANKING AND INSURANCE
    January 2026 - February 2026
    Paris, France
    ⚙ HubSpot Implementation & Sales Cycle Structuring

    ‱ Complete deployment of HubSpot: data model, custom properties for Contacts, Companies, Deals, and Products, custom rights and permissions, custom views...
    ‱ Design of sales pipelines and their stages, based on business logic and clear transitions
    ‱ Construction of the product library and standardization of the opportunity creation framework
    ‱ Implementation of lead capture forms with automatic enrichment in the CRM
    ‱ Deployment of the appointment scheduler to streamline inbound qualification

    đŸ€– Process Automation & Data Reliability

    ‱ Creation of advanced workflows: automatic deal generation, stage progression, lead status updates, task creation, and automated reporting
    ‱ Structuring of data flows to ensure quality, consistency, and traceability in HubSpot

    📊 Performance Monitoring

    ‱ Creation of sales performance dashboards to provide visibility to management

    🔌 Integrations & RevOps Stack

    ‱ Integration of third-party tools (Aircall, DocuSign, Slack) to build a complete and fluid RevOps stack

    👉 Global Impact
    Implementation of a fully operational HubSpot CRM enabling structured lead management, standardized and automated sales processes, reliable data, and real-time performance tracking.
    Expert HubSpot HubSpot Marketing hubspot sales Automation HubSpot CRM
  • Qivio
    Malt logoOn Malt
    RevOps Manager
    BANKING AND INSURANCE
    September 2025 - March 2026 (6 months)
    Paris, France
    🎯 Revenue Structuring & GTM Strategy

    ‱ Construction and launch of a new insurance product (offer definition, pricing, general and specific conditions)

    ‱ Launch and management of 2 strategic partnerships (housing & electric mobility)
    → Impact: +€70K ARR generated

    ⚙ Revenue Operations (Tools, Processes & Monitoring)

    ‱ Complete overhaul of the interactive voice response system
    → Improved customer routing & user experience
    → Impact: Improvement in customer satisfaction and operational efficiency

    ‱ Zoho CRM management
    → Data structuring, custom workflows
    → Impact: Reliability of revenue insights and team productivity gains

    ‱ Creation of RevOps dashboards
    → Impact: Monitoring of business KPIs and support for strategic decision-making

    ‱ Automation of Revenue processes (CRM + Zapier)
    → Data enrichment, prospecting list creation, and intelligent lead allocation
    → Impact: End-to-end funnel streamlining

    👉 Global Impact
    Product positioning, channel activation & direct contribution to growth
    revops Automation Sales Strategy CRM Zapier

Reviews

5.0

Out of 3 ratings

V

Vincent

Fondateur - GUTIDE

Reviewed on 5/4/2026

Arthur implemented, within a very tight deadline, the tools to improve the company's sales performance, and understood the technicality of our business to optimize the sales pipeline and challenge us on our sales strategy and positioning.
E

Emile

Refonte CRM/SVI & Gestion de projet - Qivio

Reviewed on 4/2/2026

I called on Arthur for two strategic projects: the launch of a new product and an operational overhaul of our telephone customer journey. Autonomous, reliable, and results-oriented, I greatly appreciated his ability to switch from strategic to operational. I recommend him!

Recommendations

CH
FB
Majdi ToumiMT
+3
Clément Hermier and 5 other people have recommended Arthur

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Education

  • Engineering Degree - Grande Ecole
    IMT Atlantique (formerly École des Mines de Nantes)
    2019
    Management de la Performance et du Risque
  • Preparatory Classes for Grandes Ecoles
    Lycée Chaptal
    2015
    Mathématiques, Physique-Chimie, Informatique

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