Freelancer profile translated to English.
Back to original languageAbout Arthur
Passionate about the web since always, I support entrepreneurs, SMEs, and e-merchants in the success of their online presence. From the creation of high-performing websites to traffic acquisition strategy, I am involved in the entire digital value chain. I am also keen on sharing my expertise as a trainer.
What I master:
Website creation (WordPress, Elementor, Shopify), SEO (on-page & technical), Webmarketing strategy, SEA, Meta ads, emailing, artificial intelligence, automations and AI agents, API integrations, high-conversion landing pages, and training for professionals.
My approach:
I take projects to heart. Meticulous by nature, I don't deliver work that I don't consider finished. Each mission is an opportunity to propose a robust, long-term solution—not just a deliverable. As a trainer, I also bring a strong educational dimension to my missions: I like my clients to understand what we are implementing and to gain autonomy.
What sets me apart:
A genuine technological curiosity that drives me to stay at the forefront of trends: generative AI, new marketing tools, web performance. I am constantly learning, which directly enhances the quality of my work and the knowledge I pass on to my clients and students.
Based in Perpignan, available remotely. Responsive, pedagogical, and results-oriented.
French
Native or bilingual
Can work on-site
Perpignan (up to 10km)
Experience
- IDA institutWebsite Trainer | SEO & Digital MarketingEDUCATION AND E-LEARNINGOctober 2022 - Today (3 years and 8 months)Perpignan, FranceDelivering professional training on website creation, SEO, digital marketing, automation, and AI agents for IDA Institut.I guide learners in acquiring practical and immediately applicable skills to develop and optimize their online presence. My teaching approach is practice-oriented, enabling students to design concrete projects and master essential market tools.Main responsibilities:Designing course materials and practical case studies on website creation (WordPress, Shopify, Elementor).Teaching traffic acquisition strategies (on-page SEO, technical SEO, netlinking).Training on webmarketing levers (emailing, conversion, data analysis).Monitoring and evaluating student progress to ensure skill development and autonomy.This experience allows me to continuously refine my own expertise and bring a true consulting and technical simplification dimension to the clients I support as a freelancer.
- FreelanceWebsite Creator, SEO & Webmarketing ConsultantE-COMMERCEJanuary 2021 - Today (5 years and 5 months)FranceI support entrepreneurs, VSEs, and SMEs in building a profitable online presence. My role is to intervene throughout the lifecycle of a digital project: from its technical conception to client acquisition strategy.Achievements and deliverables:High-performing website creation: Design of custom showcase and e-commerce sites (WordPress, Elementor, Shopify, from scratch) optimized for conversion and user experience (UX/UI).Acquisition Strategy (SEO & Webmarketing): Technical audit, keyword research, content optimization (On-Page), and implementation of netlinking strategies to improve Google rankings.Lead generation and loyalty: Creation of high-conversion landing pages, implementation of automated emailing campaigns, and database management.Automation & AI: Integration of automation tools and AI agents to optimize sales processes and customer relationship management.I manage my projects from A to Z with great attention to detail, ensuring clean code, fast loading times, and measurable marketing strategies.
- PoussePousse / PurePillsSEO Manager & E-commerce WebmarketingE-COMMERCEJanuary 2020 - August 2021 (1 year and 7 months)Perpignan, FranceEnd-to-end creation of the PoussePousse / PurePills e-commerce site and overall management of the organic acquisition (SEO) and webmarketing strategy to support brand growth.Web & E-commerce Creation:Website Development: Complete creation of the e-commerce platform and end-to-end web integration.UX/UI & Customer Journey: Interface design, user experience optimization, and implementation of cross-selling and up-selling strategies to increase average order value.Customer Loyalty & Innovation: Technical development and complete management of a customer subscription system.SEO Strategy & Deployment:Technical SEO: Audit and advanced site optimizations (Structured Data, Featured Snippets, PWAMP implementation - PWA + AMP).On-Page / Semantic SEO: Development of editorial strategy, web writing, creation of semantic coconuts, and silo linking.Off-Page SEO: Management of netlinking campaigns to establish domain authority.Webmarketing & Acquisition:Acquisition & Conversion: Design of optimized landing pages, management of affiliate campaigns, and deployment on marketplaces.Product Launch: Technical and strategic support for crowdfunding campaigns.
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Education
- 4242Développement informatique Programmation impérative en C Programmation orientée objet en C++ Développement web Rust, python, js Algorithmes classiques et génériques Intelligence artificielle, Machine Learning, Deep Learning
- Master, Digital MarketingTSM Business school2021CMS Nocode Comportement du consommateur sur internet E-commerce et vente en ligne Customer relationship management Innovations en marketing digital WebAnalyse avancée Stratégie Big Data Audit, règles et qualité des sites web Structure et ergonomie des sites web (UI/UX) Social media management SEO SEA Social media ads Traffic management et gestion de campagnes La publicité sur internet