Freelancer profile translated to English.
Back to original languageAbout Arthur
Amazon Ads & Retail Media Consultant, I help brands and e-merchants grow their sales profitably on Amazon.
With several years of experience in an international agency, I design and manage performance-oriented Amazon Ads strategies, tailored to the business needs of each advertiser.
My core expertise:
• Management and optimization of Amazon Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
• Definition of full-funnel Amazon Retail Media strategies
• Optimization of key indicators: ACoS, ROAS, TACoS, conversion rate
• Amazon Ads audit and restructuring of existing accounts
• Monitoring of your Amazon Ads campaigns on a one-time or recurring basis
• Synergy between Amazon SEO & Amazon Ads to maximize organic and paid visibility
I handle both one-time assignments (audits, product launches, training) and long-term support, with a clear objective: to generate measurable and sustainable growth.
Types of clients supported:
E-commerce brands, SMEs, DNVBs, Amazon sellers looking to structure or scale their business.
FMCG; Health & Hygiene; Cosmetics; DIY; Toys
👉Pragmatic, results-oriented approach, with actionable recommendations from the first weeks.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Bizon - Groupe PublicisSenior Retail Media ConsultantE-COMMERCEJanuary 2025 - Today (1 year and 5 months)Paris, France> Amazon Ads & Retail Media StrategyDefinition and management of full-funnel strategies on Amazon Ads (Sponsored Ads, DSP), covering On-Site and Off-Site environments. Alignment of media investments with business objectives, account maturity, and category dynamics.> Advanced Measurement & IncrementalityImplementation of advanced measurement approaches, including incrementality logic and the use of Amazon Marketing Cloud, to evaluate the true impact of media beyond baseline sales.
- Bizon - Groupe Publicis MediaRetail Media ManagerE-COMMERCEJanuary 2023 - Today (3 years and 5 months)Clichy, France> Key ExpertiseAmazon Ads (Sponsored Ads, DSP, AMC)Retail Media & E-Retail StrategyAmazon Seller & Vendor EcosystemPerformance Marketing & Advanced MeasurementInternational Leadership & Management
- Tupperware BrandsE-commerce Project Manager FranceE-COMMERCESeptember 2021 - October 2022 (1 year and 1 month)Paris, France• Proposition, execution, and monitoring of offer marketing activities (communication, ads, promotions, campaigns...)• Definition and analysis of relevant KPIs for monitoring Digital Marketing investments (ROI, Expenses, Acquisition Cost, …)• Monitoring of marketing investments (Facebook Ads, Google Ads,..) - Budget of €300K• Back office management on Magento & WordPress (inventories, product categories, Collections, Spare parts, …)• Definition of product offering and operational management of the offer (content enrichment and management, SEO optimization)
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Education
- AgilePM® FoundationAgilePM® Foundation
- MS Manager Marketing Data & E-commerceSKEMA Business School2022MS Manager Marketing Data & Commerce Electronique