Freelancer profile translated to English.
Back to original languageAbout Arthur
With 15 years of experience in sales management, digital marketing, and operations, I support companies – particularly in the wine & spirits, luxury, hospitality, and lifestyle sectors – in their growth, organization, and transformation.
I intervene to structure projects, accelerate launches, professionalize teams, and manage strategic or operational missions. My approach is results-oriented, focused on efficiency and value creation.
💼 My expertise:
• Sales Management: strategy, structuring, key account management, performance optimization
• Operations Management: cross-functional coordination, process optimization, team management
• Project Management (Agile: Kanban & Scrum)
• Digital Transformation: audit, roadmap, tool deployment, and change management
• Agency Management (web & app): briefing, production monitoring, supplier management
• Business Development: new product/service launches, market development
• Business Creation: scoping, business plan, go-to-market, sales & marketing structuring
• Purchasing: sourcing, negotiation, supplier management, cost & quality optimization
🔹 What I can do for you
• Launch a new product, service, or market
• Support your teams in their skills development
• Structure or accelerate your digital transformation
• Optimize your operations or internal processes
• Manage a strategic project or an external agency
• Strengthen your commercial development
• Assist you in creating your business
• Optimize your purchasing and supplier relations
Available for short-term, recurring, or fixed-fee assignments.
My goal: to save you time, improve performance, and increase efficiency.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Reims (up to 10km), Nogent-le-Rotrou (up to 50km), La Ferté-Bernard (up to 50km), Dijon (up to 50km)
Experience
- Henriette bar à vinsFounder, Manager and BuyerHOSPITALITYFebruary 2024 - Today (2 years and 6 months)Paris, France1. Project Design and Scoping• Positioning Definition: Premium accessible wine bar, terroir & craftsmanship• Market Benchmark and Location Identification• Business Model and Financial Projections Construction2. Business Creation & Administrative Structuring• Choice of Legal Structure, Business Plan Writing, Administrative Procedures• Implementation of Management Tools: Accounting, POS, CRM, Team SchedulingKPI:• 100% of administrative procedures completed on time• Implementation of a management system reducing administrative time by 30%3. Purchasing & Wine & Food Offering Curation• Sourcing of Winegrowers, Local Suppliers & Artisans• Selection of 120 references for the wine list• Negotiation of prices, logistics, and event partnershipsKPI:• Average Gross Margin: 68% on wines• 35 suppliers selected (vs. 70 evaluated)• 15% reduction in procurement costs within 3 months through volume optimization5. Marketing & Communication• Creation of the Henriette Brand Identity• Social Media Launch, Local Campaigns, Influencer Partnerships• Website Creation & Event Strategy (afterworks, tastings)KPI:• +2,500 Instagram followers in 90 days• 90% occupancy rate during tasting evenings• 35% of new customers acquired through digital channels⸻🔹 6. Recruitment & Management• Recruitment of the opening team (service & management)• Training in service techniques, upselling, wine storytelling• Implementation of operational processes (SOPs) to ensure consistency7. Financial Management & Optimization• Daily monitoring of sales, margins, costs, and inventory• Implementation of performance indicators and a dashboard• Progressive profitability optimizationKPI:• Break-even achieved in 5 months• Monthly Revenue: +35% between month 1 and month 6
- Primat ConsultingCertified ExpertARTS AND CRAFTSJanuary 2023 - Today (3 years and 7 months)Certified Expert by the CEA in Wines and Spirits & Lalique from before and after the war
- Blent.ioHead of Sales FranceCONSULTING AND AUDITSSeptember 2022 - Today (3 years and 11 months)Paris, FranceDefinition of sales strategy,Management of global sales teams (Middle-East, Asia, Europe)Opening and development of the French market
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Education
- MBA, LUXURY BRAND MARKETING AND INTERNATIONAL MANAGEMENTSup de Luxe2009MBA, LUXURY BRAND MARKETING AND INTERNATIONAL MANAGEMENT
- Business School Diploma, Entrepreneurial ManagementEDC Paris Business School2008Diplome d'école de commerce, Management Entrepreneurial