About Arthur
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
German
Conversational
Experience
- Meine Kleine FarmSEO TrainerAGRICULTUREOctober 2022 - Today (3 years and 8 months)Paris, France
- Nio TeasDigital Marketing Consultant - SEO, PPC (SEA & Paid Social) & CMS (Wordpress & Shopify)E-COMMERCEFebruary 2022 - Today (4 years and 4 months)Paris, FranceSEO StrategySEA StrategyGoogle Ads campaign setupMonthly Google Ads managementMonitoring and automation of reporting via Data StudioComplete Shopify CMS managementCreation and implementation of creatives on the website
- Pierre de LuneGoogle Ads, Facebook Ads & SEO Campaign ManagementE-COMMERCEJanuary 2022 - Today (4 years and 5 months)Paris, FranceGoogle Ads> 360° account management> Campaign setup on the search network, shopping, performance max, and display> Expansion and optimization of Google Ads campaigns> A/B testingFacebook Ads> Creation of a hot and cold acquisition strategy> A/B testing of audiences and ads> Scaling of campaigns/audiences and ad creatives> Management + ReportingSEO> Web copywriter: Blog posts, Product pages, Collection pages, Homepage> Strategy, research, and monitoring of keywords via Semrush> In-depth audience research> Development of partnerships for external links> Competitive analysis> UX testing and optimizationTracking> Complete tracking implementation via Google Tag ManagerShopify> 360° CMS management> Creation of website visual contentReporting> Automation of reporting via Data Studio
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Education
- MSc Innovation, Strategy & Entrepreneurship , Innovation, Strategy, Entrepreneurship and Digital MarketingGrenoble School of Management2020MSc Innovation, Strategy & Entrepreneurship , Innovation, Strategy, Entrepreneurship and Digital Marketing
- Bachelor of Science in Business ManagementGrenoble School of Management2018Bachelor's in International Business, Global Management