Freelancer profile translated to English.
Back to original languageAbout Arthur
I am a Web Analyst & Tracking Specialist: I help companies measure what matters, recover data they unknowingly lose, and make decisions based on reliable figures.
Specifically, I help you to:
🔍See the truth about your performance:Clean and reliable tracking (GA4, Piano, GTM) to know what truly converts.
🧲Recover lost conversions:Ad blockers, browsers, GDPR: I will retrieve your data (server-side) for complete figures.
💸Stop wasting media budget:Well-attributed sources = you invest in what works.
📊Pilot autonomously:Clear dashboards (Looker Studio) and custom data infrastructure (BigQuery, Google Cloud) when needed.
🛡️Stay calm regarding GDPR:Consent well managed (Consent Mode v2, CMP) allows you to measure without risk of formal notice.
What changes with me: I don't just read your data, I design it, make it reliable, and build what produces it. A single point of contact, from collection to analysis.
Concrete results:
I have put my expertise at the service of:Boulanger · L'Opinion · SVR · Cogedim · Electro Dépôt · Allopneus · Verisure · EDF Solutions Solaires (…)
My technologies:Piano Analytics · GA4 · Google Tag Manager (client & server-side) · BigQuery · Google Cloud · Looker Studio · Python · SQL
Do you doubt the reliability of your figures, or are you piloting a bit blindly? Describe your situation to me, and I'll tell you in 20 minutes what can be recovered and improved.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Thai
Basic
Can work on-site
Paris (up to 10km)
Experience
- Themis PartnerSEO Manager PhilippinesLEGALJanuary 2023 - August 2023 (7 months)Bangkok, ThailandComplete management of the SEO strategy for the Philippine market: top 1 keyword positioning on Google, increase in organic traffic through technical, on-page, and content optimization.Skills used: semantic optimization, technical optimization, analytics, link building.+10800 visits in 6 months in the Philippine market from SEO source
- CEPIMarketing AnalystEDUCATION AND E-LEARNINGSeptember 2023 - October 2024 (1 year and 1 month)Lille, FranceLead Generation Tool:Development of an AI-powered Lead Generation tool: "Sustainable Performance Diagnostic" to evaluate companies on 12 key axes. (Make, ChatGPT API, Airtable)Analytics:Reporting (monthly/annual), tracking via Google Tag Manager, and A/B testing. (ContentSquare, Google Analytics, Hotjar)Digital Strategies:SEO/SEA Optimization, CRM, email campaign automation. (Pipedrive, Sarbacane)Web Development:Development of new features, pages, and tools on the website. (WordPress, Webflow, Javascript)
- OptimizematterData Analytics ConsultantCONSULTING AND AUDITSNovember 2024 - Today (1 year and 8 months)Paris, FranceKey Achievements:Technical Audits:Conduct in-depth technical audits to identify opportunities for improving digital performance.Client-Side and Server-Side Technical Implementation:Implement and configure client-side and server-side technical solutions for accurate and efficient data collection.Development of Analytics Tools:Create tools to solve specific problems and enable optimal data collection for the client. (Javascript, Javascript Sandbox Server-Side)Tagging Plan Writing and Testing:Develop, document, and test tagging plans to ensure reliable data collection in line with analysis objectives.Data Exploitation and Analysis:Analyze data from platforms like Google Analytics 4 (GA4) and Piano Analytics to extract actionable insights on user journeys and digital performance.Custom Dashboard Design:Create interactive and personalized dashboards on tools like Looker Studio and Power BI to enable real-time performance monitoring.Regulatory Compliance Management:Ensure compliance with GDPR regulations, particularly through the implementation and updating of Consent Mode V2 for optimal user consent management.Technical Configuration of Analytics Platforms:Configure Google Analytics 4 (GA4) and Google Tag Manager (GTM) platforms for data collection and analysis tailored to project needs.
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Education
- Specialized Master: Data, E-Commerce & Digital MarketingSKEMA Business School2025🎓 Master Spécialisé Data, E-commerce & Marketing Digital - SKEMA Business School Formation complète alliant stratégie digitale, analyse de données et expertise technique, avec un focus fort sur l'acquisition de certifications professionnelles reconnues. 🔧 Compétences techniques acquises : Développement web - HTML, CSS, CMS et gestion de projets digitaux UX/UI Design - Maîtrise de Figma et méthodologie Design Thinking Data & Analytics - Google Analytics, Tag Manager, Google Cloud, fondamentaux Data Science Gestion de projet - Méthodologies Agile (certifié) et management de projets e-business 📈 Expertise Marketing Digital : Traffic Management - SEO, SEA, certifications Google Ads Social Media - Certifications META (Facebook/Instagram) et LinkedIn Ads Email Marketing - Certification Mailchimp et stratégies d'automatisation CRM - Expertise Salesforce et gestion de la relation client 🎯 Vision stratégique : Stratégie omnicanale et commerce connecté Digital Consulting - Missions terrain avec entreprises partenaires IA & Marketing data-driven - Exploitation de l'intelligence artificielle Conformité RGPD et droit du numérique Cette formation m'a permis de développer une approche 360° du digital, combinant vision stratégique, maîtrise technique et expertise des outils marketing les plus performants du marché.
Certifications
- Piano Analytics Certified Partnerwww.piano.io