Arthur D.

Offer and Marketing Department France

- Responsible for marketing strategy, budget, and roadmap. (budget > €1M/year)

- Development of digital, social media, brand content, PR, and influence strategy.

- Definition of the commercial and promotional animation plan. (+25% click & collect traffic)

- Implementation and monitoring of business processes and KPIs.

- Management of online/offline media buying. Drive-to-store activations. ROI analysis.

- Support for openings, local communication plans (> 10 points of sale/year)

Management: 3 people

Duration: 9 months

Founded in New Orleans in 1972, Popeyes is now the 2nd largest fried chicken fast-food chain in the world with over 4,100 restaurants. In France, Popeyes launched in 2023 with strong growth momentum.

https://www.popeyesfrance.fr

Offer and Marketing Department France/Belgium

- Responsible for marketing & communication strategy in France & Belgium.

- Definition and management of budget and roadmap.

- Brand: Redefinition of the brand guidelines and branding implementation. Content factory management.

- Digital: Management of websites, social media, and content. SEM strategy.

- Media: Responsible for media buying strategy. ROI analysis.

- Offline: Management of print materials (catalogs, sales aids, signage, etc.).

- Data & CRM Analysis: Creation of the relational communication plan. Customer targeting.

- Member of the extended management committee. Liaison with UK headquarters.

Management: 8 people

Duration: 3 years

With over 800 stores, Howden Joinery Group is the UK's leading kitchen supplier, selling 1 in 3 kitchens in the UK, and a leader in France for tradespeople. Howdens has also been a supplier to the British Royal Household since 2015 and is listed on the London Stock Exchange as part of the FTSE 250 index.

http://www.howdenjoinerygroupplc.com

Offer and Marketing Department France/Belgium

- Responsible for digital strategy in France & Belgium.

- Definition and management of digital budget and roadmap.

- Management of websites, social media, and editorial content production.

- Implementation of SEO/SEA and media strategy.

- Creation and recruitment of the digital communication team.

Management: 3 people

Duration: 1 year

With over 800 stores, Howden Joinery Group is the UK's leading kitchen supplier, selling 1 in 3 kitchens in the UK, and a leader in France for tradespeople. Howdens has also been a supplier to the British Royal Household since 2015 and is listed on the London Stock Exchange as part of the FTSE 250 index.

http://www.howdenjoinerygroupplc.com