About Arthur
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- REECH - Rocket MarketingCreative strategistCONSULTING AND AUDITSJanuary 2022 - Today (4 years and 7 months)Paris, FranceStrategic thinking around communication issues and ideation of creative solutions using digital and influence mechanisms.Target audience construction using SIMM TGI.Trend reviewSectoral watchCreation of information formats for internal collaboratorsClients: Groupe Kronenbourg (Carslberg, 1664, Grimbergen..), Deezer (Tender won), FDJ (Tender won), OPPO, Boulanger (Chrome Book for Google, Pixel A6), Yop, Monisnap, Parmentier, Solaris, Groupe Grand Vision, Nextory...
- HAVAS PARISStrategic plannerCONSULTING AND AUDITSJuly 2020 - January 2021 (6 months)Puteaux, FrancePOSTEOParticipation in the tender for a redesign of the editorial strategy, benchmark, brand architecture.CRÉDIT MUTUELBrand review, strategic recommendation for a young target audience, definition of targets with Medialand TGI.D'AUCYThinking about a more eco-responsible brand platform, benchmark.AutosphèreCreative briefs for TV campaigns.DomitysBenchmarks, proposals for actions to evolve the senior residence modelAdidas footballParticipation in the tender, collective writing of creative briefs, manifesto.Banque postaleAnalysis and presentation of qualitative studies, data exploitation.CarrefourAnalysis and presentation of qualitative studies, data exploitation, strategic thinkingon "Act for food".RATPBrand architecture, public communication benchmark, brand territories.Other clientsHavas Group, BNP Paribas.
- Proximity ParisStrategic plannerCONSULTING AND AUDITSApril 2019 - October 2019 (6 months)Boulogne-Billancourt, FranceCRTParticipation in the tender for a redesign of the editorial strategy, benchmark, brand architecture.MINIBrand review, strategic recommendation for a young target audience, definition of targets with Medialand TGI.MERCEDES-BENZ VUThinking about a more eco-responsible brand platform, benchmark.ING DIRECTCreative briefs for TV campaigns.SAINT-MACLOUBenchmarks, proposals for actions to evolve the senior residence modelYOPParticipation in the tender, writing of creative briefs, manifesto.Whisky diageoAnalysis and presentation of qualitative studies, data exploitation.
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Education
- Bachelor's degree - Information and Communication Sciences - Mention Business CommunicationUniversité Paris VIII2018
- Master's degree in Digital Communication and Project ManagementUniversité Paris VIII2020
Certifications
- TOEFLTOEFL