You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Arthur CottinAC

Arthur Cottin

Creative strategist

€400/day
1 project
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Arthur

Previous experience:

After a stint in planning at Proximity BBDO and Havas Paris, I chose to refine my training in a booming sector, influence marketing.
I therefore joined Reech Agency, one of the leaders in influence marketing in France.
I was able to work on a multitude of accounts as a Creative Strategist, a position that combines the skills of a strategic planner and a copywriter.
The diversity of the agency's clients allowed me to conceive influence strategies and concepts in a variety of sectors, ranging from Food to FDJ, including alcohol, corporate, music, optics, beauty, and cosmetics...

Services:
Advertising campaign design: I will assist you in designing advertising campaigns across various media (TV, radio, print, outdoor, digital, etc.), taking into account your objectives, budget, and target audience. I can help you define your message, creative concept, and media plan.

Content strategy: I will assist you in defining your content strategy, considering your objectives, target audience, positioning, and competitive environment. I can help you define your content plan and implement it.

Influence marketing: implementation of influence marketing campaigns in collaboration with relevant influencers for your brand. I can help you define your influence strategy, select influencers, and create relevant mechanics.

Clients:

Groupe Kronenbourg (Carslberg, 1664, Grimbergen..), Deezer (Tender won), FDJ (Tender won), OPPO, Boulanger (Chrome Book for Google, Pixel A6), Yop, Monisnap, Parmentier, Solaris, Groupe Grand Vision, Nextory...
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • REECH - Rocket Marketing
    Creative strategist
    CONSULTING AND AUDITS
    January 2022 - Today (4 years and 7 months)
    Paris, France
    Strategic thinking around communication issues and ideation of creative solutions using digital and influence mechanisms.
    Target audience construction using SIMM TGI.
    Trend review
    Sectoral watch
    Creation of information formats for internal collaborators


    Clients: Groupe Kronenbourg (Carslberg, 1664, Grimbergen..), Deezer (Tender won), FDJ (Tender won), OPPO, Boulanger (Chrome Book for Google, Pixel A6), Yop, Monisnap, Parmentier, Solaris, Groupe Grand Vision, Nextory...
    Strategic thinking influence strategy Benchmarking Advertising Copywriting Strategic recommendation influence marketing
  • HAVAS PARIS
    Strategic planner
    CONSULTING AND AUDITS
    July 2020 - January 2021 (6 months)
    Puteaux, France
    POSTEO
    Participation in the tender for a redesign of the editorial strategy, benchmark, brand architecture.

    CRÉDIT MUTUEL
    Brand review, strategic recommendation for a young target audience, definition of targets with Medialand TGI.

    D'AUCY
    Thinking about a more eco-responsible brand platform, benchmark.

    Autosphère
    Creative briefs for TV campaigns.

    Domitys
    Benchmarks, proposals for actions to evolve the senior residence model

    Adidas football
    Participation in the tender, collective writing of creative briefs, manifesto.

    Banque postale
    Analysis and presentation of qualitative studies, data exploitation.

    Carrefour
    Analysis and presentation of qualitative studies, data exploitation, strategic thinking
    on "Act for food".

    RATP
    Brand architecture, public communication benchmark, brand territories.

    Other clients
    Havas Group, BNP Paribas.
    Communication strategy Positioning strategy Branding Benchmark Editorial strategy Data analysis Brand content Business strategy
  • Proximity Paris
    Strategic planner
    CONSULTING AND AUDITS
    April 2019 - October 2019 (6 months)
    Boulogne-Billancourt, France
    CRT
    Participation in the tender for a redesign of the editorial strategy, benchmark, brand architecture.

    MINI
    Brand review, strategic recommendation for a young target audience, definition of targets with Medialand TGI.

    MERCEDES-BENZ VU
    Thinking about a more eco-responsible brand platform, benchmark.

    ING DIRECT
    Creative briefs for TV campaigns.

    SAINT-MACLOU
    Benchmarks, proposals for actions to evolve the senior residence model

    YOP
    Participation in the tender, writing of creative briefs, manifesto.

    Whisky diageo
    Analysis and presentation of qualitative studies, data exploitation.
    Advertising branding Brainstorming Benchmark Data analysis Marketing study Market research

Reviews

4.0

Out of 1 rating

B

Bineta

Bennett Africa

Reviewed on 2/18/2022

Recommendations

Be the first to recommend Arthur

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Bachelor's degree - Information and Communication Sciences - Mention Business Communication
    Université Paris VIII
    2018
  • Master's degree in Digital Communication and Project Management
    Université Paris VIII
    2020

Certifications

  • TOEFL
    TOEFL
    Toefl

Skill set

Categories