Freelancer profile translated to English.
Back to original languageAbout Arthur
Creative Strategist E-commerce, Meta & TikTok Ads đź“Ś
After 3 years co-founding and developing the UGC Agency Hoocq, during which we helped generate several hundred thousand euros for e-commerce, SaaS, and education brands, I now work as a freelancer for a single brand at a time in creative strategy.
🎯 My goal: to integrate into the heart of a single project on a medium-long term basis, understand its business in depth, and build a creative system designed to scale.
My vision of Creative Strategy đź§
Most tested creatives don't perform, and that's normal. The real work involves identifying winning signals, analyzing performance, and then formulating hypotheses about what works or doesn't, in order to validate them in the next batches.
Each result allows for refining angles, hooks, formats, or personas, with a single logic: learn fast, iterate intelligently, maximize winners, and make winning creatives last.
What I cover ⚙️
- Creative strategy and Ad design
- Integration into a creative team (ideally), or budget management to delegate acting and editing
- Scripting and copywriting
- Possible presence on set
- Meta and TikTok formats (UGC, videos, statics)
- AI formats and organic content
- Performance analysis in Business Manager and iteration
What I am not đźš«
- Editor
- Graphic designer
- Media buyer
🚀 A founder at heart and passionate about e-commerce, I think business first. Good foundation in acquisition, CRO, and SEO: I think about your creatives in a full-funnel approach.
🎬 Former UGC creator, I can appear occasionally in your creatives without becoming the face of your brand.
Write to me if you are a brand that:
âś… Wants to mass test formats, angles, and personas
âś… Judges a creative by its results, not its aesthetics
âś… Seeks a collaboration of 3 months minimum
âś… Is open to AI in photo and video đź“©
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Agence HoocqCreative Strategist & Co-founder - Social AdsSOCIAL NETWORKSNovember 2023 - May 2026 (2 years and 7 months)Paris, FranceAs co-founder of Agence Hoocq with my best friend, I have been responsible for over 3 years for:
- Account audits (3 to 50K€ ad spend / month)
- Creative strategy
- Scriptwriting
- Selection of on-screen talent (UGC creators, actors, founder)
- Production (Filming with talent, filming as a UGC creator, supervision of man-on-the-street & podcast segments, interview director, static production, etc.)
- Editing (Myself or supervision of freelancers)
- Performance analysis and iterations
Today, the adventure continues for me as a freelancer in the same field, with the desire to focus on a single brand to fully invest myself, become an integral part of the project, and support its long-term growth. - Création UGCUGC Content Creator (+50 brands supported)SOCIAL NETWORKSOctober 2023 - April 2026 (2 years and 6 months)Paris, FranceI am one of the first male UGC creators to offer my services in France, thanks to my experience as a content creator (@artyzon, @doc.arty, @inside_esport).Formats created: Facecam, Podcast, Vlog, Voice-over, Ugly-Ad, sketch, and many more.Some examples of brands supported: Orange, Tabesto, MyPCS, GoldenCBD, Bankin', Just Russel, Comptastar, Soignon, and still today American Express for a regular collaboration of almost 3 years on their Instagram account.
- TabestoCreation of UGC videos on order terminals for restaurantsJanuary 2023 - February 2023 (1 month)Paris, FranceI created UGC videos in various formats for the client, from content ideas to raw footage capture, editing, and various retouching. I also added video variations for the client to perform A/B testing.
Reviews
Yoann
Lulu dans ma rue
Reviewed on 4/5/2024
Great experience with Arthur for our video! He really respected what we wanted from the start, and made sure at every step that we were on the same page with previews. He met deadlines and was proactive. Recommended 100% if you are looking for someone who takes your project to heart and delivers on time. Thank you Arthur!
C
Corentin
Tabesto
Reviewed on 2/27/2023
Great mission with Arthur! He is very professional and proactive. I asked him for things that were really difficult to achieve, and he really delivered. I recommend him 1000%!
Thanks again Arthur
Recommendations
AB
FU
+2
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Engineer in Computer and Industrial SystemsEPF Sceaux2019