Freelancer profile translated to English.
Back to original languageAbout Arthur
Creativity Portfolio:taap.it/arthur_freelance
Creative Strategist E-commerce, Meta & TikTok Ads đź“Ś
After 3 years co-founding and developing the UGC Agency Hoocq, during which we helped generate several hundred thousand euros for e-commerce, SaaS, and educational brands, I now freelance, focusing on one brand at a time in creative strategy.
🎯My Goal:To integrate deeply into a single project on a medium-to-long-term basis, understand its business thoroughly, and build a creative system designed for scaling.
My Vision of Creative Strategy đź§
Most tested creatives don't perform, and that's normal. The real work involves identifying winning signals, analyzing performance, and then formulating hypotheses about what works or doesn't, to validate them in subsequent batches.
Each result helps refine angles, hooks, formats, or personas, with a single logic: learn fast, iterate intelligently, maximize winners, and sustain winning creatives.
What I Cover ⚙️
- Creative strategy and Ad concept development
- Integration into a creative team (internal or external), or budget management to delegate acting and editing
- Scripting and copywriting
- Potential presence on set
- Meta and TikTok formats (UGC, videos, static images)
- AI formats and organic content
- Performance analysis in Business Manager and iteration
What I Am Not đźš«
- Editor
- Graphic Designer
- Media Buyer
🚀 A founder at heart and passionate about e-commerce, I think business first. With a solid foundation in acquisition, CRO, and SEO, I approach your creatives with a full-funnel perspective.
🎬 As a former UGC creator, I can appear in your creatives occasionally without becoming the face of your brand.
Write to me if you are a brand that:
âś… Wants to massively test formats, angles, and personas
âś… Judges creative based on results, not aesthetics
âś… Is open to AI in photos and videos đź“©
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Agence HoocqCreative Strategist & Co-founder - Social AdsSOCIAL NETWORKSNovember 2023 - June 2026 (2 years and 7 months)Paris, FranceAs co-founder of Agence Hoocq with my best friend, I have been responsible for over 3 years for:
- Account audits (3 to 50K€ ad spend / month)
- Creative strategy
- Scriptwriting
- Choice of talent (UGC creators, actors, founder)
- Production (Filming with talent, filming as a UGC creator, street interview & podcast supervision, interview directing, static image production, etc.)
- Editing (Myself or supervision of freelancers)
- Results analysis and iteration
Today, the adventure continues for me as a freelancer in the same field, with the desire to focus on one brand at a time to invest myself fully, become an integral part of the project, and support its long-term growth. - Création UGCUGC Content Creator (+50 brands supported)SOCIAL NETWORKSOctober 2023 - April 2026 (2 years and 6 months)Paris, FranceI am one of the first male UGC creators to offer my services in France, thanks to my experience as a content creator (@artyzon, @doc.arty, @inside_esport).Formats created: Facecam, Podcast, Vlog, Voice-over, Ugly-Ad, sketch, and many more.Some examples of brands supported: Orange, Tabesto, MyPCS, GoldenCBD, Bankin', Just Russel, Comptastar, Soignon, and for almost 3 years now, American Express for a regular collaboration on their Instagram account.
- TabestoUGC video creation for order kiosks for restaurantsJanuary 2023 - February 2023 (1 month)Paris, FranceI created UGC videos in various forms for the client, from content ideas to capturing footage, editing, and various touch-ups. I also provided video variations for the client to perform A/B testing.
Reviews
Yoann
Lulu dans ma rue
Reviewed on 4/5/2024
Great experience with Arthur for our video! He really respected what we wanted from the start, and made sure at every step that we were on the same page through previews. He met the deadlines and was proactive. 100% recommended if you are looking for someone who takes your project to heart and delivers on time. Thank you Arthur!
C
Corentin
Tabesto
Reviewed on 2/27/2023
Great mission with Arthur! He is very professional and proactive. I asked him for things that were really difficult to achieve, and he really delivered. I recommend him 1000%!
Thanks again Arthur
Recommendations
AB
FU
+2
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Education
- Engineer in Computer and Industrial SystemsEPF Sceaux2019