Freelancer profile translated to English.
Back to original languageAbout Arthur
Creation of autonomous & profitable acquisition systems
From advertising to sales, I build for you a complete and high-performing acquisition journey, capable of transforming your budgets into measurable results — whether in B2B or e-commerce.
I can intervene on the entire journey or only on the stages you need.
1. Analysis & strategy
Audit of your audiences, messages, and channels, then definition of a tailor-made strategy aligned with your objectives.
2. Setup & production
Configuration of advertising accounts, precise tracking (server-side possible), creation of high-performing landing pages and content: Social Ads, Search Ads, videos, UGC.
3. Launch & management
Go-live, continuous optimization (budget, A/B tests, creatives) and certified Google Ads management, ready for Andromeda technology.
4. Monitoring & performance
Dynamic dashboard and integration with your tools (Sheets or CRM) to track costs, sales, and conversions in real-time.
You will leave with a complete acquisition ecosystem, 100% in your name, autonomous, sustainable, and scalable — which you can manage yourself or evolve with me according to your needs.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Groupe VerlaineDevelopment DirectorENERGY AND UTILITIESJanuary 2023 - August 2024 (1 year and 7 months)Issy-les-Moulineaux, FranceI was in charge of attracting candidates interested in opening a Groupe Verlaine franchised agency.Trade shows, TV ads, press, and of course digital communication: we managed a budget of several hundred thousand euros to build a solid and high-performing network.Communication, prospecting, acquisition, training, follow-up: my team and I organized, structured, and supported the opening of 50 Groupe Verlaine agencies across the national territory in less than 18 months.
- LaSècheChief Marketing OfficerApril 2017 - November 2025 (8 years and 7 months)Paris, FranceLaSèche is the digital fitness program that has already won over +80,000 clients. The program is rated 4.9/5 based on over 3,000 reviews. Unprecedented in the industry.As CMO, I drive large-scale growth and acquisition: Meta, TikTok, Google, affiliate marketing, influencer marketing.Results: a data-driven strategy that transforms marketing performance into customer growth.
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Education
- Master in managementHEC Paris2018Stratégie, finance, marketing