Freelancer profile translated to English.
Back to original languageAbout Arthur
Product Marketing Consultant - B2B SaaS
Positioning ⏐ Messaging ⏐ Copywriting ⏐ Go-to-market
After 10 years as a PMM in B2B SaaS (Captain Contrat, Sami), I've worked across the entire spectrum:
- go-to-market strategy,
- product launch,
- buyer persona,
- segmentation,
- sales enablement,
- marketing/sales alignment.
What I've learned: most conversion issues in B2B SaaS don't come from acquisition. They are positioning and messaging problems.
That's why I founded La Roastery and why I'm focusing on this specific lever today.
I help CEOs, CPOs, and CMOs of B2B SaaS companies transition from vague positioning to clear messaging, from landing page to sales pitch.
What I offer:
- Positioning audit & copywriting diagnosis
- Positioning workshop: ICP, buyer persona, value proposition, differentiators
- Ready-to-deploy messaging framework for your teams
- Rewriting of landing pages and product pages with conversion-oriented wireframes
- Sales enablement: playbooks, battlecards, sales pages
- Go-to-market and product launch support
My method:
Validated positioning first, copy second, design last.
No endless rewriting, but messages that stick and convert.
Clients: Carbo, Mozza, Mes Potos.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- HelloCarbo
On Malt
Carbo - ACV Offer Positioning and MessagingSOFTWARE PUBLISHINGJanuary 2026 - February 2026 (1 month)Pau, FranceClarifying the value proposition of Carbo's ACV offer
Challenges- clarifying product value- increasing landing page conversionContentComprehensive intervention on the value proposition of a complex B2B offer (ACV / lifecycle analysis) that was not converting.- analysis of customer feedback,- benchmark of 3 direct competitors,- synchronous positioning workshop- writing of a messaging framework- complete rewrite of the landing page with Figma wireframes.ResultsA bold repositioning (and unique in the market), messaging refocused on customer perceived value, not features.A landing page that the sales team now uses for sales support.Deliverables:- Roast report- Positioning note- Messaging framework- Figma wireframes- UI brief - MozzaFreelance Product Marketing ManagerDIGITAL AND ITJanuary 2026 - Today (7 months)Paris, FranceEmbedded PMM mission within the Mozza product studio, collaborating with designers and creative profiles (videos, illustrations).Design and copywriting for registration and onboarding flows, writing of associated email sequences, structuring and copywriting of landing pages for visibility campaigns, redesign of existing pages.Scope: from strategic brief to final deliverable, in direct coordination with the design and video teams.
- Fondateur @ La Roastery | Positionnement & Messaging expertPositioning • Messaging • Conversion • B2B SaaSSOFTWARE PUBLISHINGOctober 2025 - Today (10 months)Pau, FrancePositioning & messaging support for B2B SaaS companies that generate traffic but convert poorly.Intervention at multiple levels:- audit of current positioning,- messaging redesign,- rewriting of landing pages and product pages.- alignment of marketing and sales teams around a common narrative.Clients: Carbo, Mozza, Mes Potos.Deliverables: Loom video audits, Figma wireframes, messaging framework, positioning workshops
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Education
- Master 2 Business Law - Corporate Counsel TrackUniversité Toulouse 1 Capitole2015Master 2 Droit des Affaires - Parcours Juriste d'Entreprise