Description

B2B Marketing Specialist with 8+ years of experience across B2B tech companies.

Highly organized and efficient in fast-paced multitasking environments, able to prioritize effectively to achieve set targets, I am passionate about delivering creative multichannel marketing strategies that make a positive impact.

- highly adaptable, curious and strategic thinker mindset, comfortable working in a fast-paced and international environment.

- strong understanding of complex buying/selling processes involving multiple decision-makers.

- experience in B2B marketing strategy in partnership with local sales teams and global marketing team.

Expertise: Lead Generation I Inbound & Outbound Marketing I Lead Nurturing I ABM I GTM Strategy I Field Marketing | Sales Enablement I Brand I Events I Marketing Budgeting & Reporting

Languages

French
Native or bilingual
English
Fluent
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

PIANO,
MARKETING MANAGER
SOFTWARE PUBLISHING
November 2025 - Today (7 months)
Paris, France
• Strategize and execute regional marketing programs—including events, digital campaigns, content distribution, and sales enablement - 23% increase in MQL-to-SQL conversion year over-year.
• Own the event marketing strategy, optimizing pre-, during-, and post-event engagement - influenced over €10M in pipeline across key territories.
• Plan and oversee multi-channel ABM campaigns aligned with global strategies - 30% lift in engagement from tier-1 accounts.
• Collaborate closely with sales leaders and SDRs to drive targeted marketing initiatives, contributing to consistent quarter over-quarter pipeline growth.
• Customize thought leadership content for Southern Europe and manage translation/localization to support regional campaign effectiveness.
• Track and report on marketing performance (campaign ROI, pipeline influence, lead velocity), enabling data-driven optimizations and quarterly goal alignment.
Go-to-Market (GTM) Strategy Events Account-Based Marketing (ABM) Pipeline de vente Stratégie marketing digital
SHIPPEO,
FIELD MARKETING SPECIALIST
LOGISTICS AND SUPPLY CHAIN
January 2020 - September 2023 (3 years and 8 months)
Paris, France
• Defined and implemented regional marketing strategies that supported +30% YoY pipeline growth and aligned with revenue targets.
• Led lead generation initiatives across digital, content, and events, resulting in a 20% increase in MQLs.
• Developed strategic partnerships and co-marketing programs, contributing to new logo acquisition and increased brand visibility in key markets.
• Conducted in-depth market and competitor analysis to refine messaging and positioning, leading to improved campaign engagement and CTRs across EMEA.
• Created targeted marketing assets and sales enablement materials that helped shorten the sales cycle by 10%.
Lead generation Go-to-Market (GTM) Strategy Stratégie marketing digital Account-Based Marketing (ABM) Events