Arthur Auffranc

As an expert in commercial strategy, purchasing, and development, I have been assisting companies in their growth, structuring, and performance improvement for over 10 years, both in France and internationally, internally and externally.

My career has been built around management roles and rich operational experiences in business development, international sourcing, key account management, and multicultural team management.

I have led projects in France, Belgium, and the Netherlands, sourced in Asia, launched products and brands, structured distribution networks, and supported both startups and established groups in various sectors: e-commerce, beauty, tourism, retail, etc.

Also a trainer in commercial strategy and purchasing for Master's programs, I impart a pragmatic, results-oriented vision, always connected to the concrete challenges of the field.

My cross-functional vision and keen understanding of operational realities allow for rapid analysis and impactful advice. With a significant network, I am also able to quickly obtain global expertise on diverse subjects.

Main Areas of Intervention:

- Commercial Strategy & Business Development

- Local and International Purchasing & Sourcing (Asia)

- Brand/Product Launches - Market Development

- Sales and Marketing Team Management

- Operational Consulting & Training

My method is simple:

- Listen, understand, reflect

- Present, gain buy-in, act

- Follow up, manage, guide, and adapt

Action verbs to move projects forward and shift rigid internal lines.

Let's talk about your project and your goals: let's see how we can make them happen, together.