Freelancer profile translated to English.
Back to original languageAbout Arsene
Why work with me?
As a Specialist in Growth Marketing and Automation, I transform lead acquisition strategies into real growth engines for my clients. With 5 years of experience, I have helped various companies increase their conversions by 30% in just three months through targeted campaigns and technical optimizations.
My Key Services:
- Lead Acquisition: Generating 150 qualified prospects per month for e-commerce clients.
- Process Automation: Reducing manual management time by 40% through automated solutions.
- Deliverability Optimization: Improving deliverability score from 3 to 9/10, ensuring maximum inbox penetration.
- Agile Management: Project tracking with Notion and Trello, ensuring on-time deliveries.
My Client Commitment:
As an outsourced partner, I manage the entire lead generation and technical aspects to allow you to focus on your strategic priorities.
Ready to boost your conversions?
Contact me today to turn your prospects into loyal customers and accelerate your growth.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Pomelo Factory SASGrowth Hacker: PomeloPRESS AND MEDIAOctober 2024 - Today (1 year and 8 months)Paris, France
Mission Objectives
Design a one-year automated emailing program to maintain regular contact with leads.Implement an initial follow-up 15 days after the first contact, then quarterly follow-ups, with content adapted to the prospect's maturity.Leverage results (open rates, click rates, replies) to refine and personalize future mailings.Missions
Emailing Cycle Planning (12 months)Define the key stages of the lead journey (D+15, then follow-ups at 3/6/9/12 months).Distribute content between "informative" emails (news, case studies) and "engaging" emails (offers, appointment scheduling, surveys).Workflow and Automation DesignSet up scenarios in Lemlist to automatically trigger mailings.Personalize emails based on previous interactions (opens, clicks, replies).Configure SPF/DKIM/DMARC tags to optimize deliverability and sending reputation.Template Creation and TestingWrite sequences (subject line, content) with conversion-focused copywriting.Design responsive and clean email templates.Conduct A/B tests (subjects, CTAs, visuals) to improve open and click rates.Data Collection and AnalysisResults Achieved
Sustained engagement over 12 months: thanks to regular contact and a progressive approach.High open rate (target: > 40%): via optimized subject lines and sending schedule.Increased conversion at each follow-up: prospects are better informed and more inclined to act.Continuous improvement: real-time adjustments based on data analysis and user feedback.Tools - Ampelmann OperationsConnected Website CreationENERGY AND UTILITIESSeptember 2024 - November 2024 (2 months)Paris, France
🎯 Mission Objectives:
Develop a modern and responsive website for an e-commerce startup, integrating direct connection with HubSpot for lead management and marketing campaign automation.✅ Missions:- Website Design and Development: Creation of a showcase website with an intuitive user interface, based on an SEO-optimized architecture.
- HubSpot Integration: Configuration of a HubSpot CRM to capture leads directly from the site, with automated email flows and contact segmentation.
- Marketing Campaign Automation: Implementation of automated workflows for sending newsletters and personalized content, thereby improving visitor engagement.
- Tracking and Reporting: Use of HubSpot to track user interactions, with custom dashboards to analyze performance and adjust campaigns.
🚀 Results:- Acquisition of 500 qualified leads in 6 weeks through forms and pop-ups integrated into the site.
- 35% increase in visitor-to-lead conversion rate through UX optimization and strategic calls-to-action.
- Average open rate of 55% on automated emailing campaigns.
- 40% reduction in manual lead management time thanks to HubSpot workflows.
- Tools: HubSpot CRM, WordPress, Google Analytics, Google Tag Manager.
- Skills used: Web Development, HubSpot CRM, SEO, Marketing Automation, UX Design.
- WishEmailing and DNS Optimization for BrevoE-COMMERCEAugust 2024 - August 2024 (1 month)Paris, France🎯 Mission Objectives:Improve the performance of Brevo's emailing campaigns, particularly by optimizing DNS configurations (SPF, DKIM, DMARC) to increase deliverability and by automating the sending of newsletters to a base of 160,000 contacts per week.✅ Missions:DNS Audit and Optimization: Configuration of SPF, DKIM, and DMARC protocols to strengthen email authenticity and minimize the risk of rejection or spam classification.Newsletter Automation: Implementation of automated sending workflows to efficiently manage the weekly sending of 160,000 emails, ensuring smooth communication with the contact base.Segmentation and Personalization: Segmentation of the database to target specific segments with personalized content, thereby increasing engagement and conversion rates.Dedicated IP Optimization: Management of dedicated IPs to distribute sending load and maintain a high reputation score.Reporting and KPI Monitoring: Creation of dashboards to track campaign performance, with key indicators such as open, click, and conversion rates.🚀 Results:Improvement of deliverability rate to 9/10, ensuring emails effectively reach inboxes.Average open rate of 48% thanks to targeted segmentation and content personalization.Automated sending of 160,000 emails per week, reducing manual management time by 50%.25% increase in click-through rate by optimizing email subject lines and content.
Reviews
Danny
Constel Education SAS
Reviewed on 1/22/2025
Arsène conducted a thorough audit of our email addresses to improve our deliverability. His analysis allowed us to identify several concrete areas for improvement. Serious and valuable work!
C
Camille
Timhotel
Reviewed on 9/25/2024
Short mission, but I immediately recognized Arsène's excellent digital marketing skills, specifically in CRM.
Very friendly too, which makes it even more pleasant. I recommend 200%!
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Education
- Commercial ManagementPPA Business School2022Management commerciales
- BaccalaureateIPECOMBaccalauréat
Certifications
- Google Digital Marketing Workshop Paris, FranceGoogle
- The CMS Hub for MarketersHubspot