Aroua Hadfi

In a team of 8 people, I am primarily responsible for managing our external and internal event projects. The vocational training and guidance sector is constantly evolving, leading to an increase in trade shows/congresses and conferences we participate in across France. To ensure proper representation of the OPCO and our sectors, I am in charge of project engineering, from stand creation in collaboration with the Careers Promotion department and our service provider, to logistical, budgetary, and timeline management. Depending on the event's size, I coordinate the presence of our representatives on-site and ensure the event runs smoothly. Choosing giveaways, print materials, and producing visual communication tools are all within my expertise. In parallel, I coordinate and support various departments in creating their own team events: seminars, team-building, diploma ceremonies, and defenses are all projects I manage. Finally, I also oversee the social events that punctuate the year for Atlas employees. Creating memorable internal events allows me to leverage my creativity and proactively propose ideas to management. Lastly, drawing on my previous experiences, I also provide support in 360° communication tasks: writing all materials, publications on the website, creating newsletters, etc.

In this role, my objective was to implement communication in its entirety. As I was autonomous and working alone, my tasks covered several aspects. Firstly, print communication, including writing and sending weekly newsletters to our members, a bi-annual publication, and press releases. The second aspect was digital communication, managing social media (Twitter, LinkedIn, YouTube) and the website, which I was responsible for. I had to propose attractive content, communicate with our various target audiences, and prepare the publication schedule for the coming weeks. The third, and no less important, aspect was event management. I organized our Summer and Winter Universities, which involved collaborating with all our service providers (graphic designers, stand builders, caterers, printers...), creating invitations with the graphic designer, mobilizing speakers (institutional, political, public figures, communication agencies, suppliers...), and working on the content of our congresses (two-day events with round tables, conferences, workshops...). I also ensured our presence at various health-focused trade shows nationwide. Additionally, all official documents, such as the activity report, training catalog, and communication flyers for our members, were opportunities to be creative and work on project engineering with external providers. I learned a great deal about logistical and budgetary management, as well as technical aspects. Throughout these years, my tasks were so diverse that I developed a strong sense of versatility, adaptability, and organization.

Promotional marketing at international trade shows: stand creation, logistical and budgetary management, relations with service providers, creation of mock-ups and communication materials. Crisis communication in France: media training, scenario creation, talking points. In conjunction, press relations management: writing press releases, contacting journalists, organizing press briefings. Community management and website updates.