Aroa Hernandez Medina

Current projects:

Undercover: Research for European manufacturers of rain boots that comply with the brand's requirements and its responsible commitment. Development of the European market and management of collaborations with local brands.

Keys Venue: Manager of exceptional and luxury venues for event organization.

Marketing Consultant: Strategic and operational support for various brands.

Management of repair requests: Control, follow-up, and opening of files. Management of online and offline customer communications: Act as an intermediary between the workshop and customers. Dispute management.

Logistics: Preparation of local and international shipments (to boutiques, department stores, and private clients).

Management and follow-up of remote payments: Processing of remote payments via "Adyen Pay by Link". Transaction monitoring to ensure compliance. In-depth understanding of luxury footwear: Mastery of technical aspects related to the manufacturing and repair of luxury footwear. Understanding and anticipating the specific needs of each client. Customer loyalty.

Production and logistics management: Planning and management of production schedules. Prototype development. Preparation of technical documentation and product optimization. Packaging production. Raw material purchasing, management, and budget planning.

Commercial development and market analysis: Identification of new business opportunities. Search for international suppliers, tanneries, and excellent materials and textiles. Price and partner negotiation. Sales management: Supervision of sell-in and sell-out activities. Analysis of commercial performance and adjustment of strategies accordingly.

Quality and good practices. Administrative management. Events and presentations. Communication and marketing strategy.