Freelancer profile translated to English.

Description

There's that moment in a meeting when a brand suddenly comes alive. When the talk is no longer about target groups, KPIs, or claims – but about what the brand truly wants at its core. That's my moment. For many years.

I first found it in international advertising agencies, working on projects for BMW, Coca-Cola, and HPE. Today, I find it in Munich, together with small and medium-sized businesses. My focus areas: financial and technology communication, brand consulting, brand management.

My approach is both simple and uncomfortable. Before we talk about campaigns, channels, or texts, we talk about your brand. Who it is. What it stands for. What differentiates it from the next best thing. This results in a brand model from which everything else grows – digital and analog.

AI has long been part of my toolkit. I use it daily, experiment with my own projects, and know where it helps and where it misleads. So, you don't just get concepts, but also an honest assessment of how AI can accelerate your brand work without losing its soul.

But strategy remains just paper if it's not lived. That's why I don't stop at theory. I help you specifically: with building your social media channels, with dialogic communication with your community, as a Creative Director alongside your team. From the initial brand model to the post that goes live on Tuesday evening.

Because brands aren't created from tools. But from attitude. And from the courage to truly mean something.

Industry field of expertise

Languages

English
Fluent
French
Basic
German
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

München (up to 50km), Hamburg (up to 10km), Berlin (up to 10km)

Freelancer
Copywriter, Creative Director, and Brand Expert
DIGITAL AND IT
January 2015 - Today (11 years and 5 months)
München, Germany
Texts, concept, and brand development for agencies and direct clients.
coma ag
Creative Director Copy Concept
DIGITAL AND IT
June 2015 - December 2015 (6 months)
München, Germany
Team leadership in copy, conception, and social media. Development of digital campaigns, new business pitches, elaboration of digital strategies and content marketing concepts, employee coaching, presentation of concepts and strategies to clients, UX rough concept, development of social media campaigns for Rossmann drugstores.
Saint Elmo's München
Creative Director
DIGITAL AND IT
January 2011 - July 2015 (4 years and 6 months)
München, Germany
Team leadership in copy and conception, brand analysis, development of dialog concepts in analog and digital spaces, presentation of concepts and strategies to clients, retail marketing and social media campaigns, all types of texts: from brochures to films.