Description

I’m a hands-on Meta Ads Media Buyer from Albania.

I run my own supplements store and scaled it to $25,000 – $27,000 per month in revenue with only $5,000 monthly ad spend, delivering a consistent 5.0 – 5.4x blended ROAS and 60% gross margin.

I handle full campaign strategy and execution: creative testing, audience building, retargeting, full-funnel setup, and performance optimization.

I completed the Google Professional Certificate in Digital Marketing & E-commerce and I’m currently finishing advanced Google Ads training.

I’m reliable, detail-oriented, and very responsive. Right now, I’m looking for my first clients on Upwork so I can deliver strong results and build long-term relationships.

Happy to start with smaller scopes to prove myself.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Floral Pharma
Growth Media Buyer
HEALTH AND WELLNESS
February 2024 - Today (2 years and 6 months)
Tirana, Albania
I independently built and scaled my own DTC supplements e-commerce store from zero to $25,000–$27,000 monthly revenue using Meta Ads.With only $5,000 monthly ad spend, I achieved a consistent 5.0–5.4x blended ROAS while maintaining 60% gross margins.Key actions included weekly creative testing (UGC & testimonials), lookalike audience building, retargeting campaigns, and implementing bundles + subscriptions to boost AOV and LTV.Focused heavily on profit-driven optimization using proper tracking (Meta Pixel + CAPI) and data analysis.
Meta Ads Google AdWords Google Analytics Content marketing Brand content
Ta Tokim
Growth
December 2021 - Today (4 years and 8 months)
Tirana, Albania
TaTokim is Tirana's leading e-commerce destination for liquor and spirits. With nationwide shipping, we offer a wide range of products at unbeatable prices. From local favorites to international selections, TaTokim brings the world of spirits to your fingertips, ensuring convenience and quality in every order.
Softmogul
Full Stack Marketer, Softmogul (B2B SaaS for hospitality)
June 2020 - April 2024 (3 years and 10 months)
Tirana, Albania
Wore multiple hats at this B2B SaaS company - started as Frontend Engineer, evolved into driving growth and product improvements.

• Managed copywriting for marketing materials, resulting in a 30% improvement in click-through rates.
• Led email marketing efforts, optimizing onboarding campaigns and increasing user engagement by 25%.
• Spearheaded landing page development, resulting in a 40% increase in lead capture and conversions.
• Managed Facebook Ads and Google Ads campaigns, achieving a 150% increase in click-through rates and a 20% boost in conversions, leading to a 30% revenue growth.
• Utilized analytics tools to track and analyze campaign performance, providing actionable insights for continuous improvement.
• Implemented and managed email marketing campaigns, resulting in a 15% increase in open rates and a 10% boost in conversion rates.
• Designed and executed user onboarding processes, ensuring a seamless experience for new customers.
• Nurtured and maintained client relationships, providing exceptional account management, leading to a 20% increase in client retention rates.
• Established and managed the company's help center, improving customer support efficiency.
• Successfully managed social media channels, boosting follower engagement by 25%.
• Achieved first-page ranking on Google through effective local SEO strategies