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Arnaud VayssièresAV

Arnaud Vayssières

Content Strategy & Digital Marketing

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Arnaud

Agile, autonomous, unifying, and involved, I have been supporting the growth of startups and leading groups (Boursorama, auFeminin, Groupe Figaro, Wizbii, ...) for 20 years.

I chose freelancing to lead several projects concurrently with one commitment: no more than 3 clients at a time to ensure availability and support 💎!

My areas of intervention:

1. CONTENT STRATEGY | SOCIAL MEDIA:

- Audit of your platforms & performance
- Definition of objectives & monitoring KPIs
- Co-writing of your editorial line
- Adaptation of your graphic charter for social media
- Implementation of a tailored growth strategy
- Content creation (photos, videos, writing)
- Posting and monitoring

Currently, I am mostly contacted for this type of mission: if you have any questions related to these topics, I will be happy to help you and share my experience.

2. BRAND STRATEGY:

Over the past 20 years, through my encounters, I have built a network of brand positioning specialists (strategic planners, copywriters, art directors...).
I create tailor-made duos/trios to support you in the very specific exercise of reflecting on brand identity.

That's it, I wish you an excellent day and see you very soon.

Arnaud
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • 1710.fr
    Marketing Strategy Consultant | Social Media | Editorial
    CONSULTING AND AUDITS
    October 2020 - Today (5 years and 8 months)
    Paris, France
    I assist retailers and B2B companies in writing their marketing and communication strategies.
    Marketing Communication Strategy Social Networks Instagram Marketing Lead Generation Hubspot Sendinblue
  • Wizbii
    Sales Director
    SOCIAL NETWORKS
    September 2016 - August 2018 (2 years)
    Paris, France
    Responsible for the commercial development of Wizbii (startup behind the initiative '1 young person 1 solution': www.1jeune1solution.gouv.fr) targeting B2B clients in the banking sector (16 Regional Banks of Crédit Agricole, BNP, AXA...).

    Managed a team of 10 sales representatives.
    Team Management Sales Strategy Emailing Web Marketing Strategy Banking Finance
  • Social & Stories
    Brand Content Director
    PRESS AND MEDIA
    May 2011 - May 2014 (3 years and 1 month)
    Paris, France
    Sales management for a media agency specializing in creating special operations in the premium male universe.

    Implemented the first media influence campaigns in collaboration with nearly 60 male publishers (lifestyle, auto, fashion & style influencers...).
    social media influencers brand content special operations content creation mediaplanning positioning strategy

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Certifications

  • Hubspot Marketing Certification
    Hubspot
    2020
    Lead Generation Content Marketing CRM

Skill set (39)

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