Arnaud Richter

- Leading Audi into the world of e-commerce

- Define and drive a data and digital strategy

- Improve customer experience and especially their digital journey

- Integrate a chatbot to reduce inquiries and allow customers to get answers 24/7, launch a voice app and interconnect digital touchpoints

- Participate in digital transformation (Digital Day 2018 organization at Station F in Paris, agile methodology adoption, data-driven approach)

- Organize and coordinate the RUN (AMS) of digital activity

- Digital project management: brief > steering / transversal management > measurement and feedback (FR)

- Build and align the brand's data ecosystem: MDM, Data lake, data dictionary, data science use case roadmap

- Advise European retailers (Food, DIY) on customer relationship development through analytics

- Manage the Analytics part of European retailer client accounts (Food, DIY)

- Hierarchical management (onshore, offshore, and multicultural team)

- Design targeted, personalized, and multichannel action plans with short, medium, and long-term objectives in an ROI-driven approach based on persona creation, Test & Learn, and sampling optimization for precise impact measurement

- Participate in building the annual contact plan for retailers, particularly by organizing workshops for best practice sharing and decision support

- Provide strategic, tactical, and operational customer knowledge, especially on customer segmentation to implement and for what objective

- Participate in the design and renewal of loyalty and relationship programs based on Analytics

- Participate in internal and external Big Data and DMP initiatives

- Organize Analytics and CRM knowledge sharing with other international subsidiaries (EU, UK, Japan) and the parent company (US)

- Implement and manage the offshoring of retail Analytics activity to focus on high-value tasks

- Standardize analytics solutions and create a portfolio of standard solutions with benchmarks

- Manage Analytics / Studies for European retailer accounts (Food, DIY) and management (onshore/offshore).

- Design innovative Analytics solutions (decision support tool for targeting, assortment optimization)

- Conduct analyses with proposed action plans focused on the customer as well as brands, particularly private labels (Data > Information > Action)

- Participate in building studies for press releases (horsegate) and marketing conventions (Parma Convention on customer loyalty, Italy)