About Arnaud
- Clarify your email marketing strategy
- Optimize each stage of your purchasing journey and customer lifecycle
- Nurture your prospects, customers, and stay top-of-mind
- Convert more, reduce your CAC, and increase your LTV
- Marketing automation, email sequences, and automated flows
- Newsletters and lead nurturing
- Precisely timed launches and campaigns
- Email audit
- Copywriting / email marketing strategy consultant
- Email template design and integration
- Email list and CRM management
- Sales funnel copywriting: landing page, sales page
- Health, Wellness
- B2B SaaS, B2C SaaS
- Beauty, cosmetics
- Services, agencies, B2B
- Finance, investment
French
Native or bilingual
English
Native or bilingual
Experience
- Vichy LaboratoiresEmail copywriter, email marketing expert / CRMHEALTH AND WELLNESSOctober 2023 - Today (2 years and 8 months)Paris, FranceSupport on the design, copywriting, and design of email assets in English for various campaigns and newsletters during strategic international brand launches: 14 international launch CRM campaigns over the past year (nearly 50 emails).copywriter, copywriting, content writing, content writer, emailing, email marketing, emailing writer, emailing copywriter, email copywriter, B2B emailing, B2C emailing, email content writer, email campaign content writer, newsletter, newsletter writing, newsletter writer, newsletter content writer, newsletter copywriter, email sequence, email sequence, email sequence writing, email sequence writer, email sequence content writer, email sequence copywriter, customer journey, flow, mailing, content writing, web writing, persuasion, storytelling, writing, email marketing, inbound email, inbound emailing
- Glucose GoddessEmail marketer, Copywriter, Klaviyo Expert, CRO ExpertHEALTH AND WELLNESSFebruary 2025 - Today (1 year and 4 months)Paris, FranceClient support on conversion optimization via Klaviyo and email marketing, marketing automation, and copywriting strategies.Complete overhaul of purchase/prospect journeys:- On-site pop-ups- Segmented welcome flow- Product-specific segmented conversion flows-- Checkout started-- Added to Cart-- Viewed productCreation of an engagement system and sunset flow to preserve deliverability and email list quality.
- LA CHENAIEEmail marketing, CRM & Klaviyo ExpertFASHION AND COSMETICSFebruary 2025 - Today (1 year and 4 months)Toulouse, FranceSupport for an e-commerce cosmetics brand.- Migration from Mailchimp to Klaviyo- Technical setup- Creation of main flows- Creation of a capture pop-up- Implementation of campaign and newsletter strategy to activate the list and generate revenue.
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Education
- Trainer Copywriting Mania Pro, Copywriting Mania E-commerceMarketing Mania2022Concepteur de masterclass et formations avancées en copywriting/conception freelance, e-commerce, cold emailing, contenus LinkedIn, YouTube et publicité Facebook. - Recherche de marché, offre, positionnement, webmarketing - Copywriting/conception-rédaction, rédaction page de vente, rédaction landing pages, conception-rédaction tunnel de vente, rédaction fiches produits, description produits - Conception-rédaction séquences email, email marketing, emailing, email de bienvenue, abandon de panier, séquence de vente, newsletter - Rédaction publicitaire, publicité, conception-rédaction de publicités Facebook Ads, YouTube Ads
- Copywriter - Content writer - Self-taughtContinuous deliberate practice, trial and error, client work, field learning2021J’ai fait mes armes dans le marketing, le copywriting et la conception-rédaction par l’expérience et la pratique. Je n’ai pas de diplôme spécifique. J’ai tout appris par moi-même : - En suivant plusieurs programmes - En pratiquant, faisant des erreurs, corrigeant - En créant plusieurs activités en ligne - En travaillant pour de nombreux clients - En étant mentoré (entre autre pendant 3 ans par Stan Leloup de Marketing Mania) - En créant des programmes de formations qui ont enseignés à des centaines d’élèves Aucun diplôme n’est gage de mon travail, seulement les résultats que vous aurez.
Certifications
- Marketing Mania Trainer - Copywriter, content writer, marketerMarketing Mania2022